Press Release (ePRNews.com) - MINNEAPOLIS - Nov 30, 2018 - Folklore has partnered with Trimble Transportation Mobility, f.k.a. PeopleNet, to help them define and launch their new brand. As part of their transition from PeopleNet to Trimble Transportation Mobility, the team wanted to make sure that it wasn’t just a name change but that the business more accurately communicated the leadership, impact and influence that Trimble Transportation Mobility has on the industry.
Part of the evolution included a digital transformation of their existing brand and website. Folklore supported the initiative with brand guidelines, site architecture, UX, visual design and development.
As a global leader in fleet tracking and management, mobility.trimble.com now reflects the benefits and strengths of the offering that Trimble Transportation Mobility delivers.
Taking on a brand and website redesign together can be a challenge, but it is so rewarding to see the brand elevated and our story brought to life.
“Taking on a brand and website redesign together can be a challenge,” says Shira Caldie, digital marketing specialist for Trimble Transportation Mobility, “but it is so rewarding to see the brand elevated and our story brought to life.”
“We’re happy that the brand and website now showcases an innovative, market-leading and customer-centric Trimble Transportation Mobility,” says Maggie LaNasa, Folklore’s VP of brand strategy. “It’s always a challenge to truly define what makes a brand unique, but once you do, it is the biggest difference-maker for a digital experience.”
To explore the experience firsthand, check out mobility.trimble.com. Source :