Foodmaestro Joins Nielsens Connected Partner Program

Press Release ( - LONDON - Sep 18, 2017 - Today, Foodmaestro announced that it has joined the Nielsen Connected Partner program. As a Nielsen Connected Partner, Foodmaestro will integrate Nielsen data into the Open Label Platform, empowering mutual clients to bring to life their Health & Wellness strategies and accelerate their omnichannel implementation.

The Nielsen Connected Partner Program is an industry first for companies servicing the retail and CPG industry. By opening up data pipelines, partner companies and Nielsen clients can find each other and collaborate in an open data ecosystem; removing the most common and burdensome barriers to connecting applications and data sets at scale. With Nielsen’s data as the DNA of this program, Nielsen clients and partners will harness more efficient and accurate analytics that drive better industry results from all angles.

Through Nielsen’s Connected Partner Program, Foodmaestro will open their services globally including their data analytics and digital solutions.

Consumers are increasingly looking for more transparency and easier ways to shop especially when it comes to Health & Wellness. We are the leading provider of health and wellness services, partnered with the National Health Service in the UK to deliver clinically verified data, helping retailers to unlock their brand product data for consumers. On average, the industry today loses 64% of valid products through existing Health & Wellness services due to the lack of data.

Jaed Khan, CEO


For more information on Foodmaestro and their participation in the Nielsen Connected Partner Program please visit:

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