From John F. Kennedy to Arnold Palmer: The Story of a Young PR Man's Journey through the Stars

Press Release ( - MIAMI - Jan 24, 2017 - David Pearson has written a memoir called “JFK and BOBBY, ARNIE and JACK…and David!”, about his career in public relations. Pearson’s book starts with his being in the White House the night of November 22, 1963, as he was asked to help in the preparations for President John F. Kennedy’s funeral and handle the press that fateful night.

The book has two parts: it describes Pearson’s early life in Miami, and then tells the story of his unusual public relations career. This includes his experiences in the Kennedy and Johnson Administrations, as well as a series of interesting vignettes of his dealings with a number of sports celebrities, mainly in the game of golf. To name a few: Joe DiMaggio, Ted Williams, Arnold Palmer, Jack Nicklaus, Chi Chi Rodriguez, Pete Dye, and Robert Trent Jones.

The book should interest anyone interested in public relations, golf course design, or resort real estate development.

Book Signing Event Information

Meet with David Pearson at Books & Books in Coral Gables on Sunday, February 12, 2017, at 4 pm. Learn more:

About David Pearson

David Pearson grew up in Miami, where his father was the city’s first anesthesiologist. His youthful days were spent playing baseball, fishing in the Keys, and attending parochial schools.

Following three years in the Coast Guard during the Korean War, he attended Emory University on the GI Bill, graduating with a degree in History. The following years saw him in a number of different places and jobs: from teaching school in Havana, to covering Civil Rights in Alabama, to becoming the first Vice President for Public Relations in the new resort community of Sea Pines Plantation, in South Carolina. From there he spent two years in Washington under Sargent Shriver at the Peace Corps, followed by helping former Florida Governor LeRoy Collins start up the new U.S. Community Relations Service.

His next move took him and his family to Atlanta, where he handled the PR accounts of the Atlanta Braves and RC Cola. He began his firm in Miami with Laurance Rockefeller’s Caribbean resorts as his first clients. From there and for the next 50 years he has carried out his public relations career with the eponymous David Pearson Associates. Running parallel to his public relations firm’s services to its resort clients, Pearson provided counsel to former U. S. Senator Bob Graham in both his races for Florida Governor and for the Senate.

During this time his clients ranged from the Pacific (Hualalai) to Mexico (Punta Mita) to Costa Rica (Reserva Conchal) to Puerto Rico (St. Regis Bahia Beach) to Curacao (Santa Barbara Plantation) to Barbados (Royal Westmoreland) and on coast to coast in the United States. Some notable American clients were Vintage Club, Silverado, Desert Mountain, Cheeca Lodge, Fisher Island, Deering Bay, Arvida resorts, Amelia Island, Seabrook Island and Hound Ears.

During these years, Pearson performed thousands of hours of pro bono service, primarily in the conservation of Florida’s natural resources.

Source : David Pearson Books

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