Globo Launches the 2017 "Crianca Esperanca" campaign

Show da Esperanca' will feature Luan Santana, Simone and Simaria, and Sandy on August 19

Press Release ( - Brasilia, Brazil - Jul 20, 2017 - /PressReleasePing/ – The campaign Crianca Esperanca 2017 has just started. Last Friday (7) the mobilizers Ljzaro Ramos, Leandra Leal, Dira Paes and Fljvio Canto attended a press conference in Sao Paulo to launch the 32nd edition of the campaign and share the details of this year’s program. Among the news is the participation of online influencers who manage Globo profiles in social networks.

On the night of the 19th, broadcasted from Globo Studios in Rio de Janeiro, the mobilizers will lead live “Show da Esperanca”, which features artistic direction by Rafael Dragaud and overall arrangements by Raoni Carneiro. The event will feature Luan Santana, Simone and Simaria, Ana Vilela, Nando Reis in a number with his children, Marcelo Adnet, Nego Borel, Alexandre Pires, Tiago Iorc, Sandy, Pablo Vittar, Anavitoria, among other attractions.

In addition to the mobilizers, Sergio Valente, Media Director of Globo, Beatriz Azeredo, Director of Social Responsibility, and Marlova Jovchelovitch Noleto, Deputy Director for UNESCO Program also attended the press conference in the city of Sao Paulo. This year, the topic of the campaign rescue the awareness of uniting efforts to achieve a greater goal.

– In such a difficult year, nothing more important than reminding people of the importance of this project and how changing it is. This campaign is not from Globo and Unesco, it is from millions of Brazilians. One of the main benefits is the mobilization to share the culture of participation when we are dedicated to stimulating the culture of solidarity in Brazil – says Sergio Valente, Director of Communication at Globo.

For Beatriz Azeredo, Director of Social Responsibility at Globo, to mobilize the country for socially relevant causes is the greatest way the TV Channel can contribute to the country’s sustainable development.

– More than mobilizing for the collection, we want to mobilize society for the big challenges. From now on, there is a lot of ground to cover in two months in 360° regarding Globo’s programming, entertainment, journalism, on break. There were more than 150 insertions only last year. That’s the point of starting a fundraising campaign – it points out.

Igor Dias da Silva – Social Responsibility Consultant and Third Sector Management Specialist / Collaborator of Planeta Voluntarios
Via Agencia Nacional de Noticias / ANN Brasil
Contact: Marcio Demari / 43-3037-1240

Press Contact:
Marcio Demari
National News Agency / ANN Brazil
Brasilia, Brazil

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