Press Release (ePRNews.com) - CALIFORNIA CITY, Calif. - Aug 04, 2017 - Hans Suss – Customer Relations
Yelp shares are up 19% in after-hours trading on the news. Shares of Grubhub were up 1.6%.
Yelp and Grubhub will enter into a “long-term strategic partnership” as part of the deal, in which Yelp will integrate online ordering from Grubhub restaurants into its platform.
The deal, which Yelp disclosed in its Q2 earnings announcement on Thursday, is subject to closing conditions, including antitrust approval. Under the terms of the deal, Yelp is entitled to a $15 million termination fee if the acquisition does not close by November due to antitrust conditions.
Yelp, an online reviews site, acquired Eat24 in February 2015 for $134 million.
The deal marks Grubhub’s latest move to expand its reach to new users across different platforms. Last month Grubhub announced a deal to let Groupon’s users order food from Grubhub’s network of 55,000 partner restaurants. Grubhub also acquired certain assets of Groupon’s OrderUp food delivery service.
Yelp’s planned sale of Eat24, along with a $200 million buyback program announced on Thursday, were cheered on Wall Street, re-invigorating Yelp’s stock, which finished Thursday’s regular session down 28% from its 52-week high.
In an online presentation published on Yelp’s site with its Q2 results, the company said the Grubhub partnership would “nearly double the online food ordering options” on Yelp.
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