HAPPY BIRTH DAY a Unique Website for Expecting Parents

Press Release (ePRNews.com) - East Sandwich, United States - Feb 02, 2016 - Healthy Children Project, Inc. is proud to announce the launch of Happy Birth Day, a unique website for expecting parents, promoting and celebrating normal, drama-free birth. Unlike other “reality-show” birth sites, Happy Birth Day is crisis- and cliffhanger-free, offering the viewer authentic stories of real birth through video of expecting mothers and supportive hospital staff. Videos include interviews with mothers and their partners before and after childbirth, as well as scenes from labor and delivery. Birth stories and strategies are explored and discussed, enlightening and educating viewers about this crucial time in a mother and baby’s life, and transforming the way birth is viewed and approached. Videos can be rented through the site for 24 or 48 hours for a small fee, or downloaded permanently. A trailer for the series can be viewed on the Happy Birth Day (http://www.birthingday.org) website.

Healthy Children Project, Inc. is a non-profit 501(c)3 dedicated to improving child health outcomes. Natural childbirth, skin-to-skin, and breastfeeding are key to this endeavor and are promoted through Happy Birth Day.

“So many birth stories presented in the media emphasize negative elements of the birth experience. Happy Birth Day shows the transformative power of birth – strong women working together with their partners, hospital staff, and their own bodies’ amazing ability. These are real women who experience the exhilarating, normal, incredible, everyday experience of childbirth. Witnessing their stories is a powerful glimpse of the possibilities and potential of natural childbirth.”

Dr. Kajsa Brimdyr, PhD, CLC

Dr. Kajsa Brimdyr, PhD, CLC, ethnographer, and filmmaker, created Happy Birth Day after the success of her groundbreaking and award-winning DVD about the first hour after a baby’s birth, The Magical Hour: Holding Your Baby for the First Hour After Birth. Dr. Brimdyr’s current research involves using video ethnography and interaction analysis to change practice in hospital settings to improve continuous skin-to-skin for the first hour after cesarean and vaginal births in Egypt and the United States. Her most recent research found that medications used during labor can have a negative effect on breastfeeding. The findings were published in Birth: Issues in Perinatal Care, December 2015. The CDC goal of improving breastfeeding rates in the US could save over $13 billion annually in healthcare costs, as there are numerous correlations between breastfeeding and the health of both mother and baby.

Dr. Brimdyr, PhD, CLC, states, “So many birth stories presented in the media emphasize negative elements of the birth experience. Happy Birth Day shows the transformative power of birth – strong women working together with their partners, hospital staff, and their own bodies’ amazing ability. These are real women who experience the exhilarating, normal, incredible, everyday experience of childbirth. Witnessing their stories is a powerful glimpse of the possibilities and potential of natural childbirth.”

Happy Birth Day was filmed at Tobey Hospital, a Baby-Friendly facility and member of Southcoast Health in Massachusetts. Happy Birth Day features hospital-based, midwife-led births assisted by staff trained as CLCs and IBCLCs. Viewers can choose video of a single birth story or video featuring labor management techniques.  Appropriate for parents-to-be and for use in childbirth classes.

Happy Birth Day website: http://www.birthingday.org

Healthy Children Project, Inc. website: http://www.healthychildren.cc/

About Healthy Children Project, Inc.: Healthy Children Project, Inc. was established in 1993 as a non-profit research and educational institution dedicated to improving child health outcomes in partnership with public, private and non-profit agencies. Through its Center for Breastfeeding, Healthy Children is the largest national provider of lactation management education for healthcare providers.

Quick facts:

what: Happy Birth Day website launch                   
who: Kajsa Brimdyr, PhD, CLC and Healthy Children Project, Inc.                        
where: online                                                    
when:  February 2, 2016                                                                 
cost: free previews, fee to view or download individual videos

​​Contact: Kristin Stewart
Healthy Children Project, Inc.
508.888.8044
info@healthychildren.cc

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