Hip Kids' Swimwear Brand Noon Shadow Debuts Collection

Press Release (ePRNews.com) - CENTRAL DISTRICT, Hong Kong - Nov 16, 2016 - Quirky kids’ swimwear brand Noon Shadow debut a new look for the beach in 2017, with an off-beat, limited edition collection of rashguards, swimsuits, swim bottoms, and hats. The style selection is a welcome and overdue surprise for parents used to utilitarian designs for UPF 50+ swim protection gear. Say hello to fun prints that celebrate colour, imagination, and a too-cool-for-school vibe that’s perfect for outdoor play.

The new Noon Shadow collection allows for fun-in-the-sun with maximum safety and encourages mixing and matching to create custom looks for individual styles. All garments are made in lightweight polyester blends that offer UPF 50+ protection from the sun. Outfits are practical and comfy, as well as delightfully fashionable and expressive in a way that children and parents will adore.

This season is inspired by 90’s surfers and MTV culture, and brings to life adventures in the “Candy Galaxy” and beyond. Colours are vivid and sophisticated, with a dash of neon brights that support playful exuberance and sunny personalities that delight in surfside adventures.

Noon Shadow is the vision of childhood friends Alice Farmer and Kirsty Milloy, who teamed up to create sun protection wear that excites and inspires kids. These creators craft print stories, either hand drawn or a photo collage mash-up, designed to capture and develop children’s imaginations.

“It’s important to us that our designs engage and empower both boys and girls,” said Kirsty. “Imagination is such an important part of play, and clothing can have an integral role inspiring children to create their own stories.”

“We want to break the rules and offer something different from the usual sun-safe gear out there,” said Alice, who makes sure all Noon Shadow pieces get the thumbs up from her young daughter prior to release. “Safety and functionality don’t need to exist exclusive of fashion and fun. We’re trying to blend them in ways that are appealing to parents and kids.”

Using UPF 50+ polyester blend fabrics, which offer the highest level of protection for the delicate skin of little ones, Noon Shadow have created a mix and match collection of rashies, board shorts, swim leggings, and hats that let parents relax knowing Noon Shadow has got their kids covered.

“Families are already educated about the need for sun protection,” said Kirsty. “Now we can offer them an exciting and fashionable choice!”

The Noon Shadow collection is available online at www.noon-shadow.com.


Founded in 2014, Noon Shadow is a sun protection swimwear brand for cool kids and the parents who love them. Stylish and original, Noon Shadow offers digitally printed rash guards, boardshorts and sun hats in sizes for toddlers and children 0 to 8 years old. Noon Shadow collections are available online at www.noon-shadow.com.

Source : Noon Shadow
Business Info :
Noon Shadow

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