How To Navigate The CBD Marketplace

How To Navigate The CBD Marketplace

It seems as if you can’t go anywhere without hearing about CBD in one form or another. With more and more people using CBD every day, it seems as if CBD is everywhere from your local food store to your local pharmacy. Since the passing of the 2018 farm bill, which made CBD derived from hemp federally legal, CBD has skyrocketed in popularity. This drastic increase in popularity has created some confusion in the young industry. Many interested consumers are flooded with misinformation about the various types of CBD and various products that can work for a variety of issues. In this article we will guide you through some of the most vital steps you must take prior to purchasing any CBD product.

What is CBD? 

To be able to navigate the marketplace you first must understand CBD at its core. CBD is one of over 100 different cannabinoids that can be found in the cannabis plant family. CBD and THC are oftentimes mentioned together, however, they have very drastically different attributes. The biggest difference being that CBD will not get users “high” or intoxicated. Although both cannabinoids are part of the same plant family, they have very different profiles when it comes to its psychoactive component.

All mammals are naturally born with an endocannabinoid system that has both CB1 and CB2 receptors spread out throughout the body. When your body is experiencing issues there oftentimes is a deficiency of cannabinoids. When you give your body CBD it binds to these CB1 and CB2 receptors and puts your body back into balance, aiding the problematic areas.

What to Look for in The CBD Industry

The CBD marketplace can be relatively overwhelming at first. There are various product types and brands to choose from, however, it is important to note that not all CBD is created equally. Below you will find some of the most important attributes to look for prior to purchasing any CBD products.

USA Grown Hemp A superior CBD product starts with a superior process. You want to ensure that all of your CBD products are derived from hemp that is grown and extracted domestically in the USA. Some brands in the industry cut corners and source hemp overseas, where growing guidelines and regulations are less strict and the soil is oftentimes compromised by heavy metals and harsh pesticides. These harmful substances do not belong anywhere near your CBD products.

Traceability You want to ensure your CBD products have full traceability from seed to sale to ensure your products are safe to consume. To have full traceability there must be a batch number that can be taken from a finished product and linked directly with a third party laboratory result. This helps consumers know “what is on the label, is what is in the bottle.”

Third-Party Laboratory Tested – All CBD products at this point in the industry should be the third-party tested by an ISO accredited laboratory to ensure both potency and purity of the products you plan to consume.

Transparency Transparency is a must in an industry that is relatively unregulated at this time. You want to make sure you pick a brand that stands behind each and every product and is transparent when it comes to the extraction method, cultivation, and every step of the production process. At the end of the day superior processes, lead to superior results.

One company that checks off all of these important attributes is GoGreen Hemp. GoGreen Hemp is one of the oldest CBD only companies in the industry. All of their products are derived from USA grown hemp and they have full traceability with their third party laboratory results. If you are looking for a reliable and reputable brand you can’t go wrong with GoGreen Hemp CBD products.

Here are some of GoGreen Hemp’s most popular products: 

CBD Oil Tinctures – These are GoGreen Hemp’s top-selling product and for good reason, they work. CBD oil tinctures are meant to be taken sublingually, underneath your tongue for 30 seconds. They come in various strengths and flavors, tailored to your personal preference.

CBD Stick – This topical CBD product is ideal for targeting external issues. Made with three simply natural ingredients this product is not only natural but also extremely effective against pain and inflammation.

CBD Melatonin Capsules – These capsules are just as they sound, CBD and melatonin packed into one capsule that is sure to give you a good night’s sleep, leaving you to feel refreshed and ready for whatever the day may have in store.

We hope this article helps you find the right CBD product the first time around in this booming marketplace!



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