Ideal Standard reinforces its market leadership with Tonic II collection

Ideal Standard reinforces its market leadership with Tonic II collection

Press Release ( - DUBAI MEDIA CITY, UAE - Apr 18, 2016 - Ideal Standard reinforces its market leadership with Tonic II collection

Ideal Standard, the leading provider of innovative and design-driven bathroom solutions, has announced that its Tonic II total bathroom solution has achieved tremendous success across the Middle East since its launch in 2015, with its clean, aesthetic smart storage solutions coupled with a wide choice of products and layouts.

Tonic II, which encompasses ceramics, fittings, furniture and bathtubs created by German design studio, ARTEFAKT, blends harmoniously in any surrounding, creating the ideal space for the bathroom. The collection, with a focus on technology and versatility, offers a refined soft geometric design leading to calm, serene and relaxed feel.

Tonic II comes with rimless WCs and brand new ground-breaking AquaBladeTM flush technology; water saving technology; integrated ambient lighting; ingenious spacious storage options with soft-close features. The versatility of the Tonic II range is showcased through a wide range of sizes and models, providing various options, allowing the users to create the perfect large bathroom or small cloakroom.

The new WC bowls launched within the Tonic II range feature the very latest in flushing technology, AquaBladeTM. Combining great aesthetics with the best flushing performance in the market, it is easy to clean, offering greater hygiene and powerful flushing, all combined in one piece. Thin, quick release WC seats ensure the toilet compliments the rest of the bathroom in terms of technology and versatility.

Tonic II furniture provide ample storage solutions with robust glass shelves and soft-close drawers, and offers a choice between five different finishes, including glossy white, light grey or light brown. The stylish wood effect is available in wood grey and wood brown.  Clever features such as internal dividers, storage boxes and an internal light with motion sensor are included within the vanity drawer unit.

Talking about the product’s success, Mrs Dimitra Dotsia, Marketing Manager at Ideal Standard Mena, said: “Choosing the right bathroom furniture can transform the space into a calming oasis and Tonic II offers just that. Modular furniture options mean any layout can be configured to suit individual needs and Tonic II has offered the regional market some of the best solutions on tiding the bathroom essentials and creating a sense of space and orderliness.”

Tonic II comprises a beautiful range of taps, mixers and thermostats, with a unique elegant design that stand out in any bathroom, adding the perfect touch. Packed with the latest in brassware technology, all basin and bath fittings have a temperature limiter to ensure easy and quick control of maximum water temperature for ultimate safety; along with a cascade regulator to ensure a water efficient flow of 5L per minute.

The collection also features vessels designed to stand on top of furniture pieces or bathroom worktops; a pairing that creates a more refined and elegant bathroom. Tonic II features a full complement of bathing solutions, with single ended; double ended; D Shape and free standing baths all an option.

“Characterised by a clean aesthetic, smart storage solutions and a wide choice of products and layouts, Tonic II is an example of Ideal Standard’s total commitment to design beautiful form and innovative high-performance function,” added Mrs Dimitra Dotsia.

The ethos behind the Tonic II collection is that the bathroom can be a place of harmonious tranquility, no matter what size it is. By including options like the single-ended bath that can double-up as a shower, the bathroom offers the freedom to create a beautiful use of space.

About Ideal Standard:

Ideal Standrd International, leading provider of innovative bathroom solutions, is a privately-owned company headquartered in Brussels, Belgium, operating in over 30 countries across Europe, Middle East and Africa. Ideal Standard MENA, sister company of Ideal Standard International, is focusing on the growth and massive business opportunities of Middle East, Egypt and Africa, with Head Offices in Dubai, UAE.

Ideal Standard heritage is in understanding how bathroom works in totality. With total bathroom solutions as its core business for over 100 years, the company designs, manufactures and supplies ceramic products, bathroom mixers, furniture and accessories, bathing & showering solutions for residential, commercial and institutional buildings. Ideal Standard is the company’s international flagship brand for bathroom solutions across all regions. Moreover, the company owns leading European brands: Jado, Armitage Shanks, Ceramica Dolomite, Porcher and Vidima.

Ideal Standard Gulf, the business entity encapsulating the Middle East region, operates from its Head Offices in Dubai, UAE. The Ideal Standard, Jado, Armitage Shanks, Ceramica Dolomite, Porcher, Vidima and American Standard branded products are supplied in the Middle East sanitary ware market by esteemed business partners across the different countries.

Source : Ideal Standard Gulf

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