Illumineto Selected as Hot Vendor in Growing Sales Engagement Platform Market

Press Release ( - Gaithersburg, MD - Aug 23, 2016 -   Illumineto, Inc., a sales engagement platform provider which helps organizations increase pipeline velocity through improved sales rep efficiency, has been named a Hot Vendor in the emerging Sales Enablement Platform market by Aragon Research, a leading research and advisory services firm focusing on the business workplace.

Each year, Aragon Research selects Hot Vendors across multiple markets that are doing something truly new, unique or different. Companies, like Illumineto, have new technology that expands capabilities, a new strategy that opens up markets, or a new way of doing business that makes them worth evaluating.

“It is our goal to help sales professionals focus on what they do best – selling – and remove countless hours of non-selling activities from their day.”

Mike Morper, CMO

In its “Hot Vendors, Sales Enablement 2016” report, Aragon Research highlights Illumineto Spark as a Sales Engagement Platform that provides sales professionals the ability to speed up and personalize communication with their customers. With this greatly improved efficiency, sales reps are able to differentiate themselves from competitors and enjoy greater success in their sales efforts. The report recognizes Illumineto’s capabilities such as the ability to recommend the best content for a sales rep to share with a prospect (courtesy of the platform’s integration with a number of content management systems) to automatic reporting of customer engagement back into leading CRM systems, mobile devices and communication tools such as Slack.

“With digital selling as the new normal, we expect Sales Engagement Platforms like Illumineto Spark to flourish, in part because of the need for all sales people to be able to share high impact and relevant content, understand the usage of that content, and to communicate via real-time, email, or messaging, with their buyer all via an easy-to-use format,” said Jim Lundy, CEO and Lead Analyst at Aragon Research.

“We are excited to be recognized by Aragon Research as a hot vendor in the emerging Sales Engagement Platform market,” said Mike Morper, Illumineto CMO. “As B2B sales and marketing professionals, we started Illumineto to address real world digital selling challenges that we have personally experienced. It is our goal to help sales professionals focus on what they do best – selling – and remove countless hours of non-selling activities from their day.”

Download “Hot Vendors in Sales Enablement, 2016” report
The full report is available to all Aragon Research clients or can be downloaded for free from the Illumineto website at

To sign up for Illumineto, find out more about investment or partnership opportunities or just keep up on the latest news, visit and follow @IlluminetoSpark.


About Illumineto
​Illumineto, Inc. is a sales engagement platform provider which helps sales professionals quickly find, package and personalize the delivery of information most relevant to prospect’s specific buying need. With Illumineto, buying cycles are reduced, aiding in pipeline acceleration and greater sales rep effectiveness. The Company’s flagship product, Illumineto Spark, is used daily by sales reps worldwide throughout their sales process, from prospecting to engaging existing deals. Illumineto Spark is a critical complement to CRM systems and integrates with leading cloud storage and video services used by sales and marketing teams to store their sales enablement assets. Learn more about Illumineto Spark at

About Aragon Research
Aragon Research is the newest technology research and advisory firm. Aragon delivers high impact interactive research and advisory services to provide enterprises the insight they need to help them make better technology and strategy decisions. Aragon Research serves business and IT leaders and has a proven team of veteran analysts. For more information, visit

Aragon Research does not endorse vendors, or their products or services that are referenced in its research publications, and does not advise users to select those vendors that are rated the highest. Aragon Research publications consist of the opinions of Aragon Research and Advisory Services organization and should not be construed as statements of fact. Aragon Research provides its research publications and the information contained in them “AS IS,” without warranty of any kind.

Source : Illumineto, Inc.
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