Industry Veteran Joins Pentallect Inc.

Industry Veteran Joins Pentallect Inc.

Press Release ( - Chicago, IL - Mar 28, 2019 - Pentallect Inc., a Chicago based strategy firm specializing in the food industry, is pleased to announce that Rick Abraham, former President and CEO of the Foodservice Sales & Marketing Association (FSMA), has joined the firm as Partner, effective April 1, 2019. Mr. Abraham will be focusing on sales execution and deployment strategies, trading partner relationships and technology adoption for Pentallect’s clients and spearheading Pentallect’s Project Titan, a major initiative developing a roadmap for future sales organization models.

Abraham said: “I am excited to become a Partner at Pentallect and look forward to leading Project Titan, an initiative that will assist manufacturers and sales agencies in developing next generation sales organization models designed to help them profitably reach customers. So much has changed in foodservice in the past decade and sales models need to evolve to keep pace. Project Titan will deliver exceptional value to participating Pentallect clients.”

“We have known and worked with Rick and FSMA for over 10 years and have the utmost respect for the breadth of his experience, industry knowledge and strategic thinking. He will allow us to expand our service offerings to better serve clients,” said Rob Veidenheimer, President of Pentallect.

In addition to 15 years at FSMA, Mr. Abraham was employed in leadership positions by the Grocery Manufacturers Association (GMA), Kraft Foodservice and Procter & Gamble. He is a graduate of Northeastern University in Boston, MA.

For more information on Mr. Abraham and Project Titan, please contact Rick at or 410-491-7857.

Source : Pentallect

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