Insignia Tackles COVID-19 Challenges Head On

Press Release ( - Apr 29, 2021 - Leading Minnesota brand and retail marketer, Insignia Systems, rebranded at a complex time in in-store marketing. With the rise of COVID-19, businesses were forced to become flexible practically overnight. But in a time when some places might feel more disconnected, Insignia leaned into this new way of working and thrived. 

“Before COVID-19 hit, a client meeting might be scheduled a month in advance, with lots of preparation. Nowadays, it’s common for us to set up a five-minute Zoom call. These short meetings have increased connectivity, allowing for spontaneous ideas to flourish,” says Insignia’s President and CEO, Kristine Glancy. 

A key element of Insignia’s rebrand: their renewed commitment to relationships. Quite a feat to overcome anytime, but especially challenging during this work-from-home era. Insignia dug in, utilizing creative ways to establish authentic connections with clients.

“As we’ve shifted into virtual communication, we’ve added an emotional charge to help clients get excited about the work that’s being done remotely,” Insignia’s Chief Growth Officer, Adam May, commented. “This pivot from pragmatic to emotional has actually fostered deeper connections. In a lot of ways, our relationships right now are stronger than ever.” 

Instead of relying on traditional checklists and in-person meetings, a brand new way of working has helped Insignia solidify themselves as agile marketing allies, ready to meet clients where they are. Pivoting into this new way of communicating allows Insignia’s creativity to flourish, producing strong relationships and impressive results. 

Rising up to a challenge. That’s what Insignia is all about. 

For over 30 years, Insignia Systems has been an innovative marketing ally here in the Twin Cities. Their commitment to flexibility and creative solutions showcases why they’re the ideal partner for retailers and CPG brands looking to expand their in-store and online marketing. Check out their powerful new look at


Adam May, Chief Growth Officer
Insignia Systems

Source : Insignia Systems Follow on Google News
Business Info :
Insignia Systems
8799 Brooklyn Blvd
Minneapolis, MN 55445
CATEGORIES : Advertising


Or using ePRNews Account

Don't have an account ? Sign Up

Register New Account

Already have an account ? Login

Reset Password

Already have an account ? Login


If you have any concerns regarding this press release, please contact the Author / Media Contact / Business of this press release. ePRNews is not resposible for the accuracy of the news posted and do not endorse, support any product/ services/ business mentioned and hereby disclaims any content contained in this press release.