Press Release (ePRNews.com) - San Francisco, USA - Oct 11, 2016 - Jampp, a leading mobile app engagement platform, released Predictive Segments. The new feature will give companies the ability to guess which users will make a purchase within their mobile apps and then engage those users with custom ads.
Using contextual data and past user behavior Jampp can, with the touch of a button, automatically group an app’s user base in terms of conversion likelihood and then create custom ad strategies to pursue each group.
It has historically been difficult to increase scale without compromising performance. With Jampp’s Predictive Segments, we are simultaneously driving more purchases and reducing the overall cost per purchase.
“The traditional method of segmenting users is broken,” says Diego Meller, CEO of Jampp. “Mobile advertisers set up user segments based on arbitrary classifications such as smartphone type and other attributes that may suggest a user will behave in a certain way. This is short-sighted, though, because within those groups you have people that engage with the app in very different ways. Predictive Segments is the smart, scalable and data-driven way of creating segments for app engagement marketing.”
With Predictive Segments, advertisers select the “key conversion event” they are after, say “purchases,” “bookings” or “sign ups.” Using machine learning algorithms, Jampp’s technology analyzes hundreds of data points for each user that installed the advertiser’s app (including how many times a user has opened the app before, if a search was performed, at what time of the day that user usually opens the app, when she installed it for the first time and many others) and assigns each user a probability to convert on the selected key event.
Once the different segments are calculated, the platform also calculates the ideal cost per click for each group, and advertisers can launch custom engagement strategies for every segment.
Jampp, which has been featured by Amazon Web Services for its innovative use of Presto (their open-source distributed SQL query engine), makes Predictive Segments possible by analyzing close to 800 million in-app events daily. The platform continuously analyzes data from all apps that have at least 2 weeks of history in the system so it can update the different segments daily.
For performance advertisers, Predictive Segments drives cost-effective app engagement and more clicks from the users who matter most. Advertisers that were part of the private beta are seeing an increase in sales and a decrease in cost per acquisition at least 30%.
“It has historically been difficult to increase scale without compromising performance,” says Warrick Godfrey, Regional Director of Marketing at Souq.com, a leading online marketplace in the Middle East. “With Jampp’s Predictive Segments, we are simultaneously driving more purchases and reducing the overall cost per purchase.”
Predictive Segments is now available as part of Jampp’s app engagement service for the world’s largest mobile app advertisers. With the launch of Dynamic Product Ads earlier this year and now Predictive Segments, Jampp is the go-to platform for mobile app retargeting and engagement.
About Jampp Source :
The mobile app economy runs on Jampp. Jampp helps mobile app marketers engage and acquire users with performance advertising outside of Facebook. Built for scale and efficiency, the marketing platform automatically analyzes data to make real-time bidding decisions on hundreds of traffic sources. The technology dynamically creates user segments and customized ads to maximize in-app activity. With offices in San Francisco, London, Berlin, Buenos Aires, São Paulo, and Cape Town, Jampp is trusted by the world’s leading e-commerce app. For more information, visit jampp.com and connect with us on Twitter and Linkedin.