Press Release (ePRNews.com) - SAN FRANCISCO - Sep 20, 2017 - Jason McDonald, a San Francisco Bay Area expert consultant in SEO and social media marketing at https://www.jasonmcdonald.org, is proud to announce a short blog post explaining the genesis of his latest book on Internet security, The Password Book. The idea for the book came out of aggressive scam attempts perpetrated against his mother and father, who are both in their eighties.
“My parents are not unique in the general public in the sense that they are targets of scammers or thieves on the Internet,” explained Dr. McDonald, Director of the Jason McDonald SEO Consulting Agency. “Two events were key to the genesis of The Password Book. The first was when my mom’s internet email was hacked, and the second was a barrage of unsolicited phone calls that were pretending to be the IRS, Microsoft, Apple, and other organizations and threatening my parents unless they complied with the demands of the scammers.”
The back story to The Password Book is very personal.
Jason McDonald, Director, JM Internet Group
THE PASSWORD BOOK: SCAM PREVENTION MADE EASY
Working in San Francisco as an expert in SEO (Search Engine Optimization), Social Media Marketing, and AdWords, Jason experiences the technological cognoscenti on a daily basis. Residents of San Francisco, in particular, and of the San Francisco Bay Area, in general, take it for granted that “everyone” knows the basics of good internet security. For example, the average San Franciscan not only has a smart phone but also understands what “two factor verification” is, and how to configure one’s phone to use it vis-a-vis one’s bank. This is not true, however, for the average Internet user. Many persons do not understand how to audit their bank passwords as well as the passwords of all their financial institutions and credit cards to upgrade them to, first, an easy-to-remember but hard-to-guess password, and second, to use “two factor verification.” Moreover, as explained in The Password Book, two factor verification is just part of a larger security effort. The thieves will sometimes attempt to “spoof” an innocent victim into providing the two-factor verification code by sending a text message “as if” the sender is a bank, Google, Microsoft or other vendor. The purpose of The Password Book, therefore, is to explain internet security in terms for the average person.
As not only an expert in SEO, Social Media Marketing, and AdWords who lives and works in the San Francisco Bay Area but also a teacher, Jason McDonald is ideally positioned to write a short and simple book on how to improve Internet security. Anyone who wants to learn more, and anyone who has a mother or father, son or daughter, wife or husband or other loved one who needs better internet security is encouraged to get the book immediately.
Jason McDonald is director of The JM Internet Group, a leading online training company. He received his Ph.D. from the University of California, Berkeley, in 1992, and now both teaches and consults to San Francisco Bay Area businesses in SEO, Social Media Marketing, and AdWords. In addition to those services, he has been recognized as an expert witness in litigation on internet marketing. He has several popular books on Amazon on the topic of internet marketing.
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