Press Release (ePRNews.com) - Cedar Knolls, NJ - Feb 15, 2017 - Jill Draper, President of Marketsmith Inc., one of the fastest-growing, women-owned, data-driven marketing agencies, has been named among NJBIZ Magazine’s Best 50 Women in Business, 2017. The award honors New Jersey’s most dynamic businesswomen who are making headlines in their field.
Draper’s impressive career has focused on data-drive consumer marketing communications for Fortune 500 clients including AT&T, Kraft, Hertz and PSEG.
“As the president of Marketsmith, Jill has led Marketsmith through rapid revenue growth, acquisition and transitional brand evolution. Her entrepreneurial leadership style is characterized by a winning organization and the extraordinary cultivation of a diverse, talented team of employees. With Jill by my side, we will continue making a difference for our clients and the world around us.”
She joined Marketsmith as president in 2013 and led the successful acquisition of Brushfire, an award-winning creative advertising agency in 2015. This gave Marketsmith the competitive edge it needed to compete against 11 other agencies and subsequently land the PSE&G NJ and PSEG Long Island accounts.
Moreover, her guidance and expertise ensured the smooth integration of cultures, which led Marketsmith to grow over 100 percent in the past year alone.
“As the president of Marketsmith, Jill has led Marketsmith through rapid revenue growth, acquisition and transitional brand evolution,” notes Marketsmith CEO Monica C. Smith. “Her entrepreneurial leadership style is characterized by a winning organization and the extraordinary cultivation of a diverse, talented team of employees. With Jill by my side, we will continue making a difference for our clients and the world around us.“
Draper leverages her deep experience in all media to harness the power of data across digital, social media, and mobile channels. Her data-driven approach positions Marketsmith as an agency for the future.
Draper’s business acumen is just part of the reason she was named to NJBIZ’s class of 2017. She’s also had a significant impact on her community. She participates in assisting the children at Cedar Hill School’s After School Program, volunteers with Bring Dinner Home and provides marketing expertise for Jersey Battered Women Services. She is a mentor with Step-Up Women’s Network and Pathways to Professions and also serves on the Board of Trustees of the Visual Arts Center of New Jersey.
About Marketsmith Inc.
Marketsmith Inc. is a full-service, woman-owned media and creative agency that specializes in data analytics to drive better outcomes for our clients. Marketsmith is comprised of analysts, researchers, and innovators within a culture that values transparency, raises talent, and thrives in collaboration. Our goal is to use data to optimize brand communication and deliver greater ROI across all channels. Most importantly, Marketsmith does great work to do good things! For more information, please visit: www.marketsmithinc.com