Press Release (ePRNews.com) - San Jose, CA - Dec 12, 2016 - The JM Internet Group (https://www.jm-seo.org/), a top SEO training and Social Media Marketing training company, is proud to announce the 2017 edition of the company’s popular Social Media Marketing Workbook. The book focuses on helping small business owners and marketers understand Social Media, ranging from how to market a business on Facebook to how to optimize a LinkedIn profile for key employees and beyond.
“Amazon has kindly extended promotional pricing that can end at any moment, reducing the price to just $10.99 vs. list of $29.99,” explained Dr. McDonald, Director of the JM Internet Group. “As of this writing, interested parties can still get the book at the promotional prices on Amazon, up to the anticipated end date of December 18, 2016. However, quantities are limited at the promotional prices and the promotion may end sooner. At any rate, the 2017 edition also includes incredible step-by-step videos.”
Social Media Marketing is incredibly important for all small businesses as we go into 2017.
Social Media Marketing Workbook 2017 for Small Business Owners and Marketers
Most books on social media are either high in generality or very low in terms of extremely minute advice. For example, a business owner can read books on the amazing new marketing available via social media marketing, get really excited, and yet be left with no practical advice as to how to actually “do” social media marketing. Many of the gurus and punsters of the industry produce this type of book, speak at industry conferences, and have popular social media channels on YouTube, Instagram, Facebook, or Twitter.
At the end of the day, however, hype does not turn into reality and small business owners are left frustrated. The other type of common book is extremely detailed, often written by persons with a computer science background, and explains the “how” of social media marketing without explaining the “why.” In this scenario, the business owner gains detailed, technical knowledge on platforms as diverse as Facebook or Twitter, YouTube or Pinterest, but lacks a conceptual framework on social media marketing. The new Social Media Marketing Workbook2017 aims for the middle ground: high-level conceptual information and advice coupled with low-level detailed knowledge in the form of worksheets and to-do lists.
New for 2017 are extensive step-by-step videos. For example, a video on YouTube (https://youtu.be/bPudDVAFX7c) explains Twitter handles and how to use them for promotional purposes. Many small business owners don’t understand Twitter, yet the video in combination with an extensive chapter on Twitter goes step-by-step through how to use Twitter for business. Both handles and hashtags, for example, are explained in detail with a focus on how to use them for promotion. Similar chapters on YouTube and Facebook walk the reader through each network. In addition to videos, the book has worksheets and to-do lists that encourage the small business owner or market to not just understand social media marketing, but to actually do social media marketing.
About JM Internet Group
The JM Internet Group of San Jose, California, provides SEO training online at https://www.jm-seo.org/ as well as courses in social media marketing and Google AdWords as well as consulting services. The classes are hands-on, delivered over the Internet, and available for one year to paid students. Its director, Jason McDonald, is a recognized expert in online marketing, with a Ph.D. from the University of California, Berkeley, and many of the top selling books on Amazon on the subject.
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