Patrick Mahomes is undoubtedly the NFL’s hottest property right now and the quarterback for the Kansas City Chiefs is also demonstrating his commercial appeal off the field too. At the start of this month, Mahomes teamed up with adidas to launch his very own custom sneaker. The adidas Ultra Boost Mid PE is themed on Mahomes’ very own alma mater, Whitehouse High School, with the sneaker sporting the school’s proud white and maroon colors.
The sneaker also sports varsity-style font at the rear, which spells out Mahomes’ name instead of the iconic adidas heel tag. The sneakers are due to be released for purchase from December 9, with the German sportswear brand keen to enable fans of Mahomes and the Chiefs to purchase them as gifts ahead of the festive season.
It is by no means the first time that Mahomes and Adidas have teamed up to launch a signature sneaker, with the NFL’s richest athlete first collaborating back in September 2019 on his gold and black styled “Showtime Mahomes” range. This launch was just a few months prior to Mahomes and the Chiefs making Super Bowl history, by winning the Lombardi Trophy for the first time in 50 years for the people of Kansas City.
The Chiefs are still far and away the most fancied NFL franchise to win the 2021 Super Bowl too. At the time of writing, US sportsbooks rate Kansas City at +270 in the Super Bowl futures NFL betting, compared with +550 and +600 for the New Orleans Saints and Pittsburgh Steelers respectively.
At the time of Mahomes’ first commercial partnership with adidas for the AM4 Showtime Mahomes range, he was already the NFL’s reigning MVP. Since then, Mahomes has cemented his place in Kansas City Chiefs folklore and looks determined to build a lasting dynasty with the franchise in the years ahead. Mahomes put pen to paper on a record-breaking 10-year contract with the Chiefs earlier this year. The mega-deal was worth up to $503 million, with $477 million guaranteed and the remainder available in potential bonus clauses.
The agreement makes Mahomes the world’s first half-billion-dollar professional athlete. It trumps the highly lucrative 12-year contract that the LA Angels gave to Mike Trout, worth $430 million. However, given his sporting and commercial appeal, it’s easy to see why Mahomes is being invested in so heavily on and off the field.
Patrick Mahomes is an endorsement magnet right now
Mahomes already boasts a mammoth stable of commercial endorsements. Aside from adidas, he is already partnered with many other iconic global brands, notably Oakley, Bose and Electronic Arts. Bose’s very own ‘Tune Into Game Day NFL 2020’ commercial includes MVP Mahomes listening to his favorite tunes by wearing the Bose QuietComfort Earbuds. For the 2020 NFL season, Mahomes was also the MADDEN NFL 20 cover athlete for Electronic Arts’ release in August 2019. He’s not the only NFL quarterback to be agreeing promotion deals either, with Drew Brees of the New Orleans Saints recently getting involved with a fantasy sports startup.
More recently, Mahomes secured another highly lucrative endorsement deal with BioSteel Sports Nutrition – his first since helping the Chiefs lift the Lombardi Trophy in February. The quarterback agreed a lucrative multi-year partnership with BioSteel in August, which is also reported to have included an equity stake in the brand for Mahomes. The 24-year-old described BioSteel’s business model as “authentic” and confirmed that he was “invested in the future success” of the brand.
Mahomes first came into contact with the BioSteel nutritional drinks and powders thanks to his personal trainer Bobby Stroupe. Stroupe has looked after Mahomes’ fitness and nutritional needs since the fourth grade at school in Tyler, Texas. It’s not just Mahomes who BioSteel has lucrative sponsorship agreements with in the NFL either. They have also agreed terms with Ezekiel Elliott, running back for the Dallas Cowboys, as well as Gleyber Torres, shortstop for MLB icons New York Yankees and Connor McDavid, center for the NHL’s Edmonton Oilers.
Patrick Mahomes is the latest in a long line of easily marketable NFL quarterback icons. The 24-year-old will soon be in the same company as the likes of Tom Brady, Peyton Manning and Joe Namath.