Lai Sun Group Appoints Thinkwell to Produce Lionsgate Entertainment World™ at Novotown in Hengqin, Zhuhai

Press Release ( - Los Angeles, CA - Nov 18, 2016 - ​​​​​​​​​​Zhuhai Hengqin Laisun Creative Culture City Co. Ltd., has engaged Thinkwell Group, the award-winning global experience design and production agency to create the first Lionsgate Entertainment World™, a themed immersive experience center that will bring to life some of Lionsgate’s most successful film properties in China, including the Hunger Games, The Twilight Saga, The Divergent Series, Now You See Me, Gods of Egypt and Escape Plan, through exciting interactive and immersive attractions.

Spreading across 22,000 square meters of premium indoor space at Novotown in Hengqin, Zhuhai, the People’s Republic of China, the center is five minutes from the closest Macau border, Novotown is set to open its doors to the public by the end of 2018.

While cutting-edge technology will be leveraged to immerse “Explorers” into the films, they will also be transported through unique dining and retail experiences themed around these global film favorites.  The combination of Lionsgate style and substance will set a new standard for entertainment centers in the region.

“These Lionsgate properties are providing us the opportunity to create a uniquely rich and sophisticated young-adult-centric experience center unlike anything out in the market today. The professionalism, commitment and vision of the Lai Sun Group team has made this project an absolute joy to develop,” said Kelly Ryner, President of Thinkwell Asia. “Lionsgate’s trust in Thinkwell to creatively push the envelope while staying true to their brand is a testament to our company’s abilities to deliver a world class product.”

“We are very excited to partner with Thinkwell, to design and produce the most innovative experience for Lionsgate Entertainment World™,” said John Tse, Head of Novotown Project of the Lai Sun Group. “It is Novotown’s vision to become the regional cultural incubator and this center will serve as one of the most thrilling entertainment centers in the region for visitors to explore and live the movies.”


Thinkwell Group is a global experience design and production agency with studios in Los Angeles, Beijing and Abu Dhabi.  Founded in 2001, Thinkwell specializes in the creation of theme parks, destination resorts, major branded and intellectual property attractions, events & spectaculars, museums & exhibits, expos and live shows around the world. The award-winning company has become a leader in experiential design by bringing a unique holistic approach to every creative engagement, delivering extraordinary results to notable clients over the years, including Fortune 500 companies, movie studios, museums, theme parks and destination resorts. For more information visit: or

Zhuhai Hengqin Laisun Creative Culture City Co. Ltd. is owned as to 80% by Lai Fung Holdings Limited and 20% by eSun Holdings Limited and both are members of the Lai Sun Group. Zhuhai Hengqin Laisun Creative Culture City Co. Ltd. is the developer of a multi-phase development project known as Novotown.

Novotown is located at the heart of Hengqin, Zhuhai, the People’s Republic of China, 5 minutes’ drive away from the Hengqin Port that is closest to Macau. The project features a mix of cultural and entertainment attractions and positioned as a cultural and creative incubator for Guangdong, Hong Kong, Macau and Taiwan. On 30 October 2015, an agreement was entered into between Zhuhai Hengqin Laisun Creative Culture City Co. Ltd. and Lionsgate LBE, Inc., and iP2 Entertainment Holdings III, Inc. (the holder of a master license from National Geographic Society), respectively. Pursuant to which, an immersive experience center and a family edutainment center will be built at Phase I of the Novotown. It is expected that more than 5 million visits will be drawn within the first year of operation. For more information visit:

Lionsgate is a premier next generation global content leader with a diversified presence in motion picture production and distribution, television programming and syndication, home entertainment, international distribution and sales, branded channel platforms, interactive ventures and games, and location-based entertainment. The Company has nearly 80 television shows on 40 different networks spanning its primetime production, distribution and syndication businesses. These include the critically-acclaimed hit series Orange is the New Black, the beloved drama series Nashville, the syndication successes The Wendy Williams Show and Celebrity Name Game (with FremantleMedia), the breakout series The Royals and the Golden Globe-nominated dramedy Casual.

The Company’s feature film business spans eight labels and includes the blockbuster Hunger Games franchise, the Now You See Me, Divergent and John Wick series, Sicario, The Age of Adaline, Roadside Attractions’ Love & Mercy and Mr. Holmes, Codeblack Films’ Addicted and breakout concert film Kevin Hart: Let Me Explain and Pantelion Films’ Instructions Not Included, the highest-grossing Spanish-language film ever released in the U.S.

Lionsgate’s home entertainment business is an industry leader in box office-to-DVD and box office-to- VOD revenue conversion rates. Lionsgate handles a prestigious and prolific library of approximately 16,000 motion picture and television titles that is an important source of recurring revenue and serves as a foundation for the growth of the Company’s core businesses. The Lionsgate and Summit brands remain synonymous with original, daring, quality entertainment in markets around the world. For more information visit:​​


For Lai Sun Group (Hengqin Novotown Project)

Ms. Mercury Wong
Phone: + 852 3974 6550
Mobile: + 852 5325 0002

For Thinkwell Group:

Beijing Office: Ms. Han Jie
Phone:  +86 10 6539 2628
Mobile:  +86 139 1063 9335

Los Angeles Office: Katherine Mitchell
Phone: +1 818 333 3444

Source : Thinkwell Group
Business Info :
Thinkwell Group

You may also like this  

DISCLAIMER : If you have any concerns regarding this press release, please contact the Author / Media Contact / Business of this press release. ePRNews is not resposible for the accuracy of the news posted and do not endorse, support any product/services/business mentioned and hereby disclaims any content contained in this press release.


Or using ePRNews Account

Don't have an account ? Sign Up

Register New Account

Or form here

Already have an account ? Login

Reset Password

Already have an account ? Login