Press Release (ePRNews.com) - LONDON - Feb 26, 2019 - The Goldsmiths’ Craft and Design Council’s CRAFTSMANSHIP & DESIGN AWARDS, known as the “Oscars of Jewelry” by industry insiders, has awarded the 2019 GRAFF Jewelry Award to Lark & Berry for their new Atelier Asymmetric Bow collection, featuring the brand’s renowned cultured (lab-grown) diamonds.
Lark & Berry’s GRAFF Award win, akin to a Best Picture Oscar victory in luxury, marks the first time in history a cultured diamond jewelry piece has been awarded this, or any title of such prestige, in the luxury diamonds field.
“Judges were looking for jewelry that reflects Graff’s house style of luxury, innovation and excellence, where diamonds need to be the predominant precious gemstone,” announced the Goldsmiths’ Craft and Design team.
Lark & Berry’s newly awarded Asymmetrical Bow collection is a suite where the only precious gemstones used are cultured diamonds. The suite consists of an 11.6-carat diamond necklace, 2.5-carat diamond earrings and a 2.4-carat diamond engagement ring and wedding band, all set in platinum.
“We are just beside ourselves with excitement,” said Lark & Berry’s founder Laura Chavez.
“It’s so exciting because not only are we such a young company — we haven’t even had our doors open for a year yet — but being picked for the GRAFF award by the leading luxury experts in the world and to take their prize with a suite containing only cultured diamonds further assures the public that there truly is no difference between cultured and mined diamonds. The only difference between cultured and mined truly comes down to what we can actually see. With diamonds grown above ground, we get lower prices, no conflict and vastly less environmental damage to Earth.”
“There are so many respected jewelry organizations involved in judging capacities for this competition and so many amazing diamond jewelry competitors,” added Lark & Berry Global PR Manager Cameron Tewson, “that for us to be awarded this prize while using cultured diamonds is a victory not just for Lark & Berry, but also for cultured diamonds as the new way forward.”
The Goldsmiths’ Craft and Design Council official website states their organization is governed by a committee of 21 trade-based experts from which council members are recruited through a process of nomination and election. Lark & Berry’s GRAFF Special Award will sit alongside that of prestigious French jewelry house Cartier, the Council’s long-term supporter of the distinguished and esteemed Jacques Cartier Memorial Prize.
The GRAFF award given to Lark & Berry seeks to identify, reward and celebrate fine diamond jewelry of originality, meticulous detail and distinction.
Made in a laboratory-controlled environment which mimics the process of diamond formation deep in Earth’s mantle, Lark & Berry’s cultured diamonds sit within the purest category of diamonds on the market, with only two percent of their mined counterparts having the same superior quality. The process leads to less waste, less water loss and less impact on the environment. The stones are also conflict-free since no mining and associated exploitation of local communities takes place.
Lark & Berry’s precious metal collections set with cultured diamonds — perhaps better known as lab-created diamonds — are delicate yet bold, classic and playful. Lark & Berry’s artfully crafted pieces combine the shimmering brilliance of diamonds with covetable design. Design is at the core of the brand along with sustainability and exceptional quality a given. Prices range from $200 for the demi-fine 14K gold collections and $3,000 to $100,000 for fine jewelry and wedding collections in 18K gold and platinum.
Lark & Berry is eyeing new locations in Hong Kong and New York City and a tie-in deal with premiere Mexican travel resorts. Their flagship brick-and-mortar store, which features in-house gold and diamond stud luxury piercing and an art studio, is located at 52a George St., Marylebone, London W1U 7EA, UK.
The Lark & Berry online store, which ships worldwide, can be found at www.larkandberry.com.
CONTACT: Press@larkandberry.com Source :
Lark & Berry