Latina Made Not Maid Celebrates Launch Event, Soy Mas, during Hispanic Heritage Month

Latina Made Not Maid Celebrates Launch Event, Soy Mas, during Hispanic Heritage Month
New Latina empowerment movement works to break down Latina stereotypes and biases by promoting Latina success stories across the country

Press Release ( - JERSEY CITY, N.J. - Sep 21, 2017 - Soy Mas, the launch event by non-profit organization, Latina Made Not Maid, which works toward changing Latina stereotypes and biases, will be held on October 10th, 2017 at Caelum Gallery in New York City from 7PM to 10PM. The event will formally mark the launch of the Latina Made Not Maid movement, which began earlier this year in May.

“Latina Made Not Maid is a movement showcasing Latinas from all walks of life.”Erika Hernandez, co-founder of Latina Made Not Maid. “The theme for our event, Soy Mas, comes from our desire and passion to show the world that Latinas are much more than what is perceived and also what is portrayed in popular culture. We’re many things, including doctors, attorneys, engineers, artists, business owners and high-powered executives making a real difference and impact on people’s lives.”

The evening will include an artist showcase, including works from famed Latinas Lady Pink and Yocelyn Riojas. Throughout the night there will be spoken word and musical performances, and innovative fashion on display, also by talented Latinas. The art, fashion, and music will come together to explain different components that make up a true representation of the story behind the culture.

The movement began when co-founder Erika Hernandez was asked to speak about female entrepreneurship on a panel at a local university. She created a shirt saying Latina Made to show off her design company, EH Social Events. Before printing she did a quick search for the phrase online. When entering the words into the search engine, it corrected her to say Latina Maid. Along with the assumption, the search engine proceeded to include several links to degrading content, from stereotypical to inappropriate, all associated with the word Latina. Shocked, and angry, Erika called longtime friend Ana Martinez-Feliciano urging her that something needed to be done. They decided to sell the t-shirt, Latina Made, Not Maid, and along with the shirt, start a movement.

“We’re working hard to break down Latina stereotypes and biases by promoting Latina success stories across this country.”Ana Feliciano, co-founder Latina Made Not Maid. “While we admire the Latina women that have come before us and are hardworking in the service field, we need to show that there’s more; and that’s what the evening is about, celebrating more.”

Soy Mas marks the first Latina Made Not Maid event, but the organization will grow to include events throughout the country, celebrating Latina achievements. In addition to Latinas empowering one another through their narratives, Erika and Ana are working to start the Latina Made, Not Maid Scholarship Fund, awarding a first-generation Latina student the opportunity to be the first in their family to attend college. Just this month, Latina Made Not Maid donated over $400 worth of school supplies to a local public school district sufh in New Jersey for the start of this academic year.

For more information on Latina Made Not Maid, please visit More information on sponsorships for the event, and individual and group tickets is available here (

About Latina Made Not Maid

Latina Made Not Maid (LMNM) is a non-profit organization that works towards exposing and changing Latina stereotypes and biases by promoting and celebrating Latina achievements in the United States. The LMNM Movement began with a web search, “Latina Made.”When these words were entered into the browser, it then suggested “Latina Maid”and the reaction prompted a need for a movement. LMNM launched in the New York Tri-State area in May 2017 and has quickly gained traction across the country.

Co-Founders, Ana Martinez- Feliciano and Erika Hernandez, both of Latina descent, have been friends for 25 years. Together, they hope to pass along a message of appreciation to all Latinas, and most importantly, promote Latina success stories. They believe that Latina triumphs should not be undermined by stereotypes.

For more information visit

Source : Latina Made Not Maid



Or using ePRNews Account

Don't have an account ? Sign Up

Register New Account

Already have an account ? Login

Reset Password

Already have an account ? Login


If you have any concerns regarding this press release, please contact the Author / Media Contact / Business of this press release. ePRNews is not resposible for the accuracy of the news posted and do not endorse, support any product/ services/ business mentioned and hereby disclaims any content contained in this press release.