Leveraging the biggest Retail marketing Summit in East India through social media

Press Release (ePRNews.com) - CALCUTTA, India - Apr 27, 2016 - As Images group came back with its second instalment of the East India retail summit after a hiatus of two years on March 18th 2016, it realized, there was no chance of having a successful event, especially one that needed public participation, without an overwhelming social media presence. They chose MAGNE as their social media partners, impressed by the stellar clientele base that MAGNE has in the city of joy and beyond. They were also driven by the positive word of mouth, MAGNE has generated amidst its clients in half a decade.

Although, having a sound footing in the fields of vocational training for development of business strategies, the gap of two years, created a certain communication gap between the client Images group and its target audience. Thus, MAGNE’s first objective was to reacquaint the client with its target audience. Secondly, MAGNE’s core objective was to generate an outreach from the Summit’s target audience that is small to medium entrepreneurs in east India. Ultimately, MAGNE also had the objective of ensuring that the event is so etched out in the minds of the participants, that similar events in future cause a hangover of enthusiasm in the target audience.

Using its experiences in the competitive field of social media marketing, MAGNE took slow yet steady steps in achieving its targets right from the first day, albeit limited resources. With the usage of Facebook’s latest advertising features and extremely target driven retail oriented social media campaigns, we first made the generation of a curiosity gap our purpose. Our advertisements were appropriately made to entrench into our target group which were launched only after vivid market researches on social media platforms such as Facebook, Twitter and LinkedIn. We thoroughly checked on the hot topics of our target group, so that we could provide them with some food for thought. We utilized our audio-visual prowess and went for regular review from the client for better content quality.

Eventually our continued efforts, we were triumphant in generating a quality outreach for the event, which was of course a mega success, proving our aptitude to be ahead of our competitors once again!

Are you too organizing something like the East India Retail Summit that you would like to be hugely successful? Give us the chance to do it for you. To know more visit http://www.magneconsulting.com or write to us at reachus@magneconsulting.com

Source : MAGNE Consulting Pvt Ltd
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MAGNE Consulting Pvt Ltd

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