Press Release (ePRNews.com) - Las Vegas, NV - Jan 07, 2017 - LogoGrab, the world’s best technology to identify brands in images and videos, today announced a strategic partnership with Brandwatch, the global leader in social intelligence. Named to Deloitte’s Fast 50 (2016), the UK enterprise provides smart solutions that empower marketers to capture, analyze, and share insights from social data to better prove the value of marketing in social.
In 2016, LogoGrab has already integrated its technology into solutions for companies as diverse as Heineken, Coca-Cola, and Vodafone. This allows those major brands to capture brand insights in the Visual Age and drive engagement on mobile. LogoGrab is now consolidating its position as the No. 1 supplier of Brand Detection technology to best-in-breed social listening and analytics leaders including Brandwatch.
LogoGrab originated from the Computer Vision Laboratory of ETH, the prestigious Swiss Federal Institute of Technology, from which Albert Einstein is the most famous graduate. In spring 2014, LogoGrab relocated its headquarters to Dublin, Ireland with the assistance of Enterprise Ireland.
The expanding LogoGrab team includes experts such as Dr. Alessandro Prest, Co-Founder and Google-funded researcher in Computer Vision.
Speaking ahead of the CES 2017, LogoGrab Co-Founder and CEO Luca Boschin said, “We’re very excited to be at CES again this year. The demand for this type of solution is driven by the exponential growth in images on social media — including selfies. In 2012, people shared 200 million images a day — today the figure is four billion. That plays to our strengths. LogoGrab technology is built for massive scale.”
LogoGrab Brand Detection can be built into any project, from social media monitoring and intelligence to brand protection and compliance. It allows detection of logos at scale right down to identification of individual product types. It works on images and video via a unique dual input capability.
The proprietary LogoGrab Adaptive Learning Engine has been independently benchmarked to provide a hit rate, precision, and speed ten times higher than the closest competitor.
LogoGrab is already trusted by the world’s most innovative tech companies, brands and agencies. Customers include Brandwatch, Earshot, Nestlé, Heineken, Coca-Cola, McDonald’s, KFC/Yum! Brands, Vodafone, Ogilvy (part of WPP), Starcom Mediavest Group (Publicis Groupe), MEC Global (GroupM), and Tribal DDB (Omnicom Group) — plus the world’s largest e-commerce sites.
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