Malaysia's top beauty e-tailer, Hermo, launches in Singapore

Malaysia's top beauty e-tailer, Hermo, launches in Singapore

Press Release ( - Mar 27, 2016 - Malaysia’s top beauty e-tailer, Hermo, has now launched operations in Singapore. With a dedicated local team and warehouse, will bring over 500 Korean, Japanese and Taiwanese beauty brands to beauty enthusiasts here.

Browsing for beauty products at stores and counters can often be a tiring process filled with unwanted pressure from store assistants and jostling with crowds. Hermo makes that process fuss-free by curating the best beauty products across Asia and making them easily accessible online at anytime, anywhere.

“Most cosmetics purchases in Southeast Asia are still made in brick and mortar stores, but I believe more shoppers will start buying makeup online because they can find better prices, a wider selection of products, and user feedback,” says Ian Chua, CEO and Co-founder of Hermo.

What sets Hermo apart from the competition is its unique Asian-centric product offering. It is the first to bring in the trendiest Korean brands that were previously unavailable in Singapore such as April Skin, Cremorlab, A’pieu,

Mamonde and many more. Moreover, one can also find products by popular brands like Innisfree and Etude House, which are yet to be released in


Beyond its dazzling array of brands, Singaporeans will also get to enjoy prices

below retail and a no-questions-asked refund policy when they shop with

Hermo. By maintaining direct relationships with its Korean suppliers, there is an assurance of authenticity that many other marketplaces cannot offer.

Customer satisfaction is key to Hermo’s business. Hermo setup a massive warehouse to hold almost 2,500 SKUs of products to guarantee customer confidence by shipping deliveries in 3 days or less. To date, Hermo has a “Beauty Wall” with over 50,000 customer reviews on their site.

The notion of starting a cosmetics and skincare business occurred to

Ian, after he noticed the amount of time his female friends and family spent picking out beauty products. Together with cofounders, Ian Mok (COO) and P.S. Chong (VP of Merchandise), they started Hermo in 2013 betting on the future of retail in the region being driven by ecommerce.

“I remember it was quite awkward when we walked into SaSa stores, doing research, and trying to understand what’s toner or emulsion, haha!” chuckles Ian Chua.

Since then the bet has paid off – Hermo has attracted a base of more than 250,000 users, becoming Malaysia’s top beauty e-tailer in just 3 years – processing 2,000 orders per day and generating RM 4million in revenue per month. With its expansion into Singapore, it aims to become one of the biggest names in beauty ecommerce in Southeast Asia.

The team’s passion for customer service and their will to succeed has since raised over US$2 million from Gobi Partners, Crystal Horse Investments and angel investors. More than just a smart business model, it is the team’s personality and dedication that makes Hermo shine.

Find the best beauty products today at

For media inquiries, please contact:

Peter Justin Yu

Chief Marketeer

Bebop Asia

Additional information:

Ian Chua (CEO of Hermo)

Recently featured on Forbes Asia 30 under 30 2016 (Retail & Ecommerce), Ian cofounded the thriving beauty ecommerce company while still being a university student in Adelaide. In just 3 years, the ambitious startup has grown rapidly to become Malaysia’s #1 beauty e-tailer.

Hermo has been profitable for more than two years now & counts more than 250,000 users that are actively shopping online for wide selections of affordably priced skincare & cosmetics. Hermo took in funding from angel investors Tan Swee Yeong and Crystal Horse Investments. Gobi Partners invested US$2m in Hermo’s Series A round last October to scale its operations across South East Asia.

Source : Hermo


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