Press Release (ePRNews.com) - CEDAR KNOLLS, N.J. - Jan 23, 2019 - Marketsmith Inc., [MSI] a woman-owned-and-operated, data-science-driven advertising and marketing agency, announces the formation of their inaugural C-Suite, naming two veteran employees Carina Pologruto, formerly EVP, strategy and innovation to chief innovation officer, while Nasir Michael is elevated from EVP finance and operations to chief financial officer.
“The tremendous growth we have experienced, combined with our strategic plans for the next 10 years of rapid expansion, driven by data science, new product development, and acquisition, crystalized, Marketsmith enters its 20th year of existence stronger and more determined than ever to be a dominant force in the market,” said Founder and CEO Monica C. Smith.
Mr. Michael’s role will encompass areas critical to the continued financial health of the business. He is charged with seeking out and expanding revenue streams for investments, acquisitions, geo-expansion, operational efficiency, and continued growth.
Ms. Pologruto will be responsible for creating more state-of-the-art marketing technology and offering clients predictive analytics found only in the MarketsmithIQ platform. She will lead the company’s technological infrastructure, outcome-driven product innovation, and analytical presentation.
Both Mr. Michael and Ms. Pologruto will report directly to Ms. Smith.
“We chose leaders from within our own organization because I believe we have the finest executive team in the region,” adds Smith. “Unlike many of our competitors, we have the strategic, media and creative firepower combined with our own proprietary technology and data science to deliver measurable business outcomes. With performance-focused creative and data science driving media growth, we’re confident in our own – and our client’s – brand acceleration.”
MSI has built its reputation and business on its patented analytics software and human ingenuity, giving the agency and its clients the data and analytics to inform every decision from strategy to media to creative. As a performance-focused omnichannel marketing agency, Marketsmith delivers real business impact for direct-to-consumer, retail and challenger brands in any category.
About Marketsmith Inc.
Founded in 1999, Marketsmith Inc. was built on the belief that technology and humanity are inextricably linked when it comes to creating successful consumer-centric marketing campaigns. The company’s proprietary prediction platform, MarketsmithIQ, is a revolutionary, analytics-based platform that can predict sales with over 90 percent accuracy and is the definitive leader in marketing and media automation. With the company’s unique I.P.Q. Approach, Marketsmith delivers end-to-end solutions that are driven by real-time data and analytics yet grounded in human insight. LGBTE and WBE Certified, we employ a diverse mix of talented professionals and were named by Inc. Magazine as the fastest growing female-led company in the NYC area, and fifth nationally. Most importantly, we do great work, so we can do good things! For more information, please visit www.marketsmithinc.com. Source :