Press Release (ePRNews.com) - SANDY HOOK, Conn. - Sep 10, 2018 - Mediassociates, the U.S. media planning, media buying and analytics agency, has been named to the Inc. 5000 list of fastest-growing private companies in America for the fourth year. The agency attributed its accelerating growth to its focus on delivering measurable impact through predictive analytics in advertising campaign planning.
“Driving marketing performance is more complex and challenging for CMOs than ever before,” said Jeff Larson, Mediassociates President. “Our agency has invested heavily in new analytical approaches that put ‘measurement first’ in campaign planning, helping clients predict outcomes before a dime is spent in advertising. This data-driven approach has been core to our recent growth.”
Mediassociates was recognized by Inc. magazine as one of the fastest-growing private companies in America, with year-over-year growth of 58%. In 2017 the agency added several new brands to its roster including Nordstrom’s Trunk Club, the Centers for Disease Control, Catholic Relief Services, the National Science Foundation, and Seiko. It also expanded its partnership role with other independent advertising agencies, helping branding, public relations, creative and social content agencies extend their own services to support brand growth for their clients.
Our agency has invested heavily in new analytical approaches that put ‘measurement first’ in campaign planning, helping clients predict outcomes before a dime is spent in advertising.”
The Inc. 5000 award goes to privately held companies that have achieved top growth rates. Past award recipients include Intuit, Under Armour and Zappos.
Mediassociates guides marketing organizations with total advertising budgets in the $3 million to $50 million range in the planning, buying and measurement of advertising campaigns. The agency has 50 full-time employees in its Connecticut headquarters, with communication partners located in Atlanta, New York City and San Francisco. Agency services include media planning and buying across all forms of advertising media, from TV and radio to digital, social, mobile and programmatic; campaign analytics; consumer research; customer journey mapping; predictive modeling; communication strategy; and media innovation.
For more information on Mediassociates, visit www.mediassociates.com.
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