Mercedes-Benz Luxury Car Brand Partners Ghana Fashion & Design Week, supported by Silver Star Auto Gh

Press Release ( - ACCRA, Ghana - Aug 19, 2016 - Ghana Fashion & Design Week (GFDW) welcomes back luxury car maker Mercedes-Benz for the second time in partnership to the fashion business week event this year, to take place on 21 – 23 OCT, at the Labadi Beach Luxury Hotel, curated under the theme; NEO AFRICA,
supported by the brand sole and leading agent, Silver Star Auto Ltd. (SSAL).
in Ghana.

Globally recognized for its diverse affiliation with Fashion weeks across the global fashion map, Mercedes-Benz brand is synonymous with fashion, luxury and design innovation, established as a leader in support of fashion industry development and nurturing of emerging creative talents, providing unique opportunities for them to engage with the industry and evolve through experience. Mercedes-Benz is recognized for its fashionable alignment with innovative fashion week platforms that expresses the brand’s luxury vision and ethos for fashion and creative business development. Design innovation remains at the center of Mercedes-Benz luxury cars unique engineering, pioneered by its inventor Carl Benz.

We are pleased to have the support of Silver Star Auto Ltd. ( (SSAL), creating the opportunity for meaningful partnership with the Mercedes-Benz brand in Ghana, sharing in our vision for innovation in fashion, design, creative industry advancement and talent development. We are excited to bring together experiential lifestyle brands at this year fashion week, that well compliment the Mercedes-Benz luxury car brand, especially as the new Mercedes E-Class will be revealed by Silver Star Auto this year at the event.

Event activities this year will offer guests the opportunity to indulge in both business and lifestyle experiences, interact live with lifestyle brands, involve in business seminars, to experiencing runway shows and curated exhibition showcase, as well as engage in new creative experiences and meeting the makers.

New Talent Spot™ initiative space at GFDW will unveil the collections of 3 emerging graduate designers in development at the space, and welcome 2 new recent graduate talents to the space for business development support.

We are excited about the growth potential of the fashion industry across Africa, as fashion business takes a new route on the continent, we continue to offer one-of-kind support platform for creative entrepreneurs focused on Ethical fashion and sustainable luxury products made in Africa. The business innovation seminars this year will equally offer attendees a wealth of insight into brand development and essential business knowledge for advancement.

We appreciate the continuous support of our partners and collaborators who shares in our creative vision for innovation, including; Mercedes-Benz, Silver Star Auto Ltd. Gh, Sai Gh, Canon (Oman Fofor Gh) Grey Goose, Vogue Italia, Time Out Accra, Business Day Ghana Newspaper, The Guardian Newspaper & Lifestyle (Nigeria), Complete Fashion Magazine (Nigeria),  EventLabgh (Gh) Pulse Gh, Fashion One TV (USA), & Neighbourhood Gong(Gh).

Via Website:

Press & Media Enquiries

Event Ticket & General Enquiries:

Participation Enquiries
MODELS Participation:
SEMINAR Registration:

About Mercedes-Benz:
Mercedes-Benz has a history of making history. Since the first car, Mercedes-Benz has set the pace for what all cars might someday become. With an ongoing stream of firsts in safety, performance and driving enjoyment, it’s an ever more exciting roadmap to the future.

About Silver Star Auto Ltd:
Silver Star Auto Ltd (SSAL) was incorporated as a business entity in 1996.  It is a limited liability company that deals in the sale and service of Mercedes-Benz vehicle and spare parts.

SSAL is the sole agent of Daimler AG in Ghana. As a sister company to Japan Motors Trading Company, Silver Star Auto Limited started in its former’ premises with 3 technicians until 1997 when it moved to the premises of Modern Automobile Services, in Accra (MAS).

As a result of the high standards of professionalism and quality services delivery, the company expanded, leading to the movement of the workshop to a new ultra- modern service center in Tema, in October 2003, as well as relocating its showroom from Graphic Road to the Silver Star Tower, Airport City in January 2008.The Company’s four main departments, which includes After-Sales and workshop, and Customer care unit are all specially set up to cater for the comfort and convenience of its esteemed customers.

About GFDW:
Ghana Fashion & Design Week®  (GFDW) is Ghana’s most innovative fashion business week platform, pioneering innovation in fashion business and creativity. An international platform for commerce envisioned to support, direct and lead both emerging and established creative business practitioners. The event focus is directed at fashion and product design entrepreneurs, including accessories and interior design practitioners in Ghana, and in the Diaspora of the mother continent, alongside international designers, and businesses to showcase and exhibit their collections and products to a global audience for trade and marketing.
GFDW New Talent Spot™ initiative space empowers and supports the development of talented nascent new graduates. Focused on providing essential business start-up continuity and creative design support as they transit from graduates to becoming new creative business entrepreneurs in Ghana.
ETHIKHA™ platform at GFDW centers on Ethical Fashion & Sustainability development, dedicated to designers and social enterprises committed to driving social impact through fashion and design innovation, to improve the lives of society’s underprivileged.


Source : Ghana Fashion & Design Week

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