MisterTyre Partners TOC Automotive College

MisterTyre Partners TOC Automotive College

Press Release (ePRNews.com) - KUALA LUMPUR, Malaysia - Nov 20, 2017 - MisterTyre Malaysia Sdn Bhd (“MisterTyre”) has signed an Internship Partnership Agreement with the TOC Automotive College (“TOC”) to develop Malaysian Car Care Professionals for the digital economy. The Internship Programme provides TOC’s students with practical on-the-job experience and exposure to the digital economy for automotive services and e-commerce. 

MisterTyre is first in the world to launch a mobile app that offers to customers new tyres from 28 global brands, rotation and front wheel alignment, engine oil service and battery via a mobile delivery service. MisterTyre’s highly trained car care professionals also perform a free 12-point check for customers to ensure that every key aspect of their car is monitored. Appointment slots are available daily from 8 a.m.-10 p.m. to suit car owners’ busy schedules. The substantial cost savings of digital economy and “direct from the manufacturer” supply chain is passed on to the consumer through MisterTyre’s “Best Price Guarantee” commitment.

TOC Automotive College (“TOC”) is a pioneer in professional automotive education in Malaysia. It has been accorded with multiple local and international awards in the education and skills industry. Earlier this year, Autobacs Seven Co. Ltd. (https://www.autobacs.co.jp/en/), a leading Asian automotive aftermarkets retailer headquartered in Japan, has become an equity holder of TOC.

“We are excited to work with TOC Automotive College and their students. The Internship Programme allows for students to learn valuable on-the-job skills from our highly skilled technicians in the context of a digital, e-commerce environment. The MisterTyre business model is a significant departure from and very disruptive to the traditional “store” model for automotive services. We are the world’s first “app only” automotive aftermarket services provider offering new tyres, rotation and front wheel alignment, engine oil and batteries. Our business model removes the “middleman” from the supply chain, thereby allowing MisterTyre to offer incredible deals with no charge for mobile service whilst empowering consumers to make informed decisions on their automotive repair requirements.

The Internship Agreement was signed by Mr. Dennis Melka, the executive director and founder of MisterTyre, and Madam Adelaine LK Foo, the CEO of TOC Automotive College.

Mr. Melka also added that “The Internship program is a win-win solution for the TOC’s students and MisterTyre as it enables a new generation of technicians to be trained directly in a digital economy environment without exposure to a traditional auto shop work culture. These young technicians will be trained in the usage of high-end equipment whilst learning the soft skills for customer engagement in a tech-enabled, mobile environment.”

Adelaine LK Foo, CEO of TOC Automotive College, further added, “Through this collaboration, students will not only be able to be placed in the industry successfully but will also be able to extend their coursework knowledge beyond the classroom with the global digital leader in the automotive service industry. This aligns with the College’s innovative vision in providing the best learning experience and to providing practical experience for students, grooming them to become world-class automotive specialists.”

This Internship Partnership Agreement was signed on 14 November 2017, at TOC Automotive College, based in Petaling Jaya. The Internship Programme will commence in January 2018, after which outstanding trainees may be offered a full-time placement at MisterTyre.

MisterTyre Malaysia Sdn Bhd is a company incorporated in Malaysia and launched its innovative business model on 13 September 2017. MisterTyre seeks to transform automotive aftermarket services in ASEAN through low prices and doorstep delivery of services. For more information on MisterTyre, download the app here:

Android- https://play.google.com/store/apps/details?id=com.mistertyre.android.client
iOS – https://itunes.apple.com/us/app/mistertyre/id1306428132?ls=1&mt=8

The Company is the first in Asia to offer mobile auto services through a mobile application. Currently operating in Klang Valley only, the Company seek to expand to the rest of Malaysia by early 2018.

Established in 2004, TOC Automotive College (TOC) is the pioneer in professional automotive education that ensures mobility and employability. TOC’s passion is what drives them to provide the best learning experience in automotive and motorsports. TOC plays an integral part in shaping the fundamentals and the future of the automotive industry in Malaysia.

For more information on TOC, visit www.toc.edu.my or Facebook /TOC.edu.

For further information, please contact:

MisterTyre: Jennifer Ratnam at 012- 442 5567 / Jennifer@mistertyre.com
TOC Automotive College: Nor Shahidah ida@toc.edu.my 0182888418

Source : MisterTyre & TOC Automotive College


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