Press Release (ePRNews.com) - SAN DIEGO - Sep 06, 2017 - NAD Electronics, a leading manufacturer of premium home audio and video products, is updating and upgrading the performance of its T 777 with a new model dubbed T 777 V3. The high-performance surround sound receiver will now come packed with the latest audio and video technologies, including Dolby Atmos surround decoding and 4K UltraHD (60p/4:4:4) video pass-through letting users enjoy every moment and detail of their favourite movies, music, and entertainment. Maintaining similar pricing as its predecessor ($2499 U.S. MSRP) the T 777 V3 will start shipping in October.
Designed with NAD’s legendary full disclosure approach to power ratings, the T 777 V3 features 80 watts of true power per seven channels and fills the room with rich cinematic sound. With built-in BluOS® technology, the T 777 V3 is part of the BluOS wireless multi-room ecosystem that allows consumers to stream hi-res audio, internet radio, and popular music streaming services to their receiver with the control of a smartphone, tablet or desktop.
As with all NAD components, the company’s latest offering continues their ‘simple is better’ design philosophy. This sensible approach contributes to ease of use and maximizes performance where it counts. The T777 V3 features NAD’s legendary sound quality along with complete compatibility with all the latest features and formats to ensure lifelike music and movie enjoyment.
NAD carefully evaluates how customers use our products and only includes the features that are essential for great audio and video performance. In addition, our Modular Design Construction feature offers the real benefit of being able to add new technologies as they become available, greatly enhancing the value proposition. With the T777 V3, we are excited to add key features such as Dolby Atmos, 4K UHD Video and BluOS music streaming while providing the best possible sound quality.
Most A/V receivers available on the market today focus predominantly on the Video and Surround Sound aspects, leaving audio circuitry almost as an afterthought. NAD firmly believes that there are many people for whom music will always come first. With NAD’s reputation for high value/high performance, it was obvious that the T 777 V3 would have to please the most demanding Audiophiles and Videophiles
“NAD carefully evaluates how customers use our products and only includes the features that are essential for great audio and video performance,” commented Greg Stidsen Director of Technology and Product Planning for NAD. “In addition, our Modular Design Construction feature offers the real benefit of being able to add new technologies as they become available, greatly enhancing the value proposition. With the T777 V3, we are excited to add key features such as Dolby Atmos, 4K UHD Video and BluOS music streaming while providing the best possible sound quality.”
MDC — The MOST DISTINCTIVE Feature
Performance-minded enthusiasts want to embrace the ever-changing world of AV technology without destroying their original investment. So, NAD devised the most important innovation in a decade: Modular Design Construction, an uncommon answer to technology obsolescence. Digital audio and video circuits are on replaceable modules. With MDC, the ability to easily upgrade the T 777 V3 to include future digital formats is totally unique and unprecedented.
‘Music First’ Audio
Popular surround sound formats, including HD formats Dolby Atmos and DTS Master Audio, are decoded using the latest generation of high-speed multi-core DSP. Stereo source material can be converted to surround sound using our exclusive EARS surround mode, praised by reviewers for its natural sound quality. With both music and movies, the T 777 V3’s award-winning heritage reveals its power with immense depth, clarity, and incredible detail. Ordinary AV receivers simply sound flat in comparison.
Pure and Simple Video
The T 777 V3 offers exceptional performance with the latest digital video technology, including UltraHD video at resolutions up to 3840×2160 pixels at 60 frames per second with 4:4:4 colour gamut and High Dynamic Range support. Analogue video sources are also supported on HDMI for simple ‘one wire’ connection to a flat screen or projector. NAD leaves the video processing where it belongs, in the display, avoiding multiple format conversions that plague lesser AVRs. It also includes popular HDMI features, Audio Return Channel (ARC) and Consumer Electronic Control (CEC).
We have created a very simple user interface that is both flexible and very easy to use. Each source component retains the same custom settings every time it is selected for viewing, and there are no ’empty inputs’ to clutter or confuse. In addition, powerful AV Presets allow custom setups for different types of program material (drama, action, musical, etc.) tailoring the performance to the listener’s taste. Inputs can even be renamed to match specific components.
World’s Most Sophisticated Digital Room Correction System
The T 777 V3 employs Dirac Live® Room Correction software that delivers optimized sound quality for a home theatre system. The built-in Lite version of the software, with the option to upgrade to a full-featured version for $99 USD, measures the acoustic performance of the system within the listening room and optimizes playback performance to provide the most transparent music reproduction possible. Setup process is automated and very simple, giving users the control they need to precisely tune for the best results. With Dirac Live users can build the perfect listening environment that corrects for both the timing and colourations in sound using the supplied microphone and its powerful software.
“Dirac Live is arguably the most sophisticated digital room correction system available today and is usually reserved for use in ultra-high end components costing several times as much as the NAD AVRs,” commented Niklas Thorin, Dirac’s GM of High Performance. “We are pleased that Dirac Live is made available to more audio enthusiasts with the introduction of the high-performance NAD T 777 V3 representing exceptional value. The T 777 V3 is the first of two NAD products to adopt Dirac Live, and we are looking forward to delivering perfected sound to consumers through more NAD products in the future.”
NAD Speaker iQ, the automated setup of surround speakers, is accurate and easy with the supplied microphone and NAD remote control. A second independent zone is included, and can be powered by the internal back channel amplifiers. Advanced multi-room systems are easily accommodated thanks to its full suite of connections for home automation systems.
BluOS Streaming High Res Audio Included
The T 777 V3 features built-in BluOS wireless streaming technology, enabling users to stream lossless music to their home theatre system from local libraries, tune in to Internet radio stations, and access popular music streaming services. Owners can control the music from anywhere in the house using the BluOS Controller app for smartphone, tablet and desktop, including the ability to group other BluOS compatible wireless speakers and music players with the T 777 V3 to fill every room with music.
Stay Updated Automatically
In order to ensure that the T 777 V3 is current and performs at its best, Auto Software Update will automatically update the latest firmware and software versions.
NAD will be exhibiting at CEDIA Expo in Booth # 4630 at the San Diego Convention Center Sept.7-9, 2017.
Key Features of the NAD T 777 V3:
· Dolby Atmos built in
· 4K UHD Video built in
· BluOS high-res multi-room audio built in
· Modular Design Construction (MDC) offers ability to upgrade to future digital formats when available
· Legendary NAD sound combined with latest audio formats
· Simple user interface, AV presets and inputs can be renamed
· NAD Speaker iQ for easy accurate speaker setup and auto software updates
· Complete with Dirac Live Room Correction software delivers optimized sound quality
Marketing and Media Contacts:
Marketing, NAD Electronics
North American Media Relations, NAD Electronics
International Media Relations, NAD Electronics
BluOS® is a premium multi-room audio ecosystem that manages stored and cloud music sources and playback, with support for high-resolution audio streams up to 24/192. Adopted by some of the most renowned hi-fi audio brands and integrated with numerous smarthome control systems, BluOS allows for interoperability among enabled devices across brands for maximum versatility and use cases. Integrations with popular streaming music services like Tidal, Spotify, Qobuz, and Deezer, as well as featuring support for FLAC, WAV, MQA, and other high-resolution formats and codecs, BluOS offers virtually unlimited access to music of all genres for any occasion. Made up of an operating system and a control application for smartphones, tablets, and PC desktops, BluOS is the ultimate choice for the modern audiophile.
For more information visit www.bluos.net
About NAD Electronics
Founded in 1972 and now sold in over 80 countries, NAD Electronics is renowned for its award-winning line of high quality components for audio, home theatre and custom installation applications. Since the beginning, NAD’s commitment to four core values – innovation, innovation, simplicity, performance, and value – have earned it a cult-like following that catapulted it to becoming a household name amongst audiophiles and music lovers alike. To this day, the brand continues to design and manufacture some of the most acclaimed and affordable hi-fi components that include modern features and technologies meant to appeal to a new generation of audiophiles.
For more information visit www.nadelectronics.com.
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