Press Release (ePRNews.com) - Phoenix, AZ - Oct 04, 2016 - Elyse Horvath, founder of Phoenix-based Natural Paws, a company dedicated to creating natural products to help dogs feel better, was announced as “Pet Industry Woman of the Year,” in the Solopreneur category at the Women in the Pet Industry Network’s (WIPIN) Conference and Awards Show in Portland, Oregon on September 20, 2016.
Women in the Pet Industry Network (WIPIN), the pet industry’s leading organization focused on women building successful businesses in the pet space, produces The Pet Industry Woman of the Year Awards to acknowledge the amazing women who dedicate their time and talents to improving the lives of all pets, and their parents. “These awards are a celebration of women who have made highly successful careers in the pet industry,” said Shawna Schuh, president of WIPIN. “They shine in large part because they are so passionate about helping women as well as pets. Elyse Horvath is a perfect example! It is exciting to honor her and other women with a genuine calling to make the pet industry stronger.”
I am humbled and deeply honored to win the Solopreneur ‘Pet Industry Woman of the Year’ for Natural Paws at the WIPIN Conference and Awards Show. The nominees and winners alike are all deeply passionate women whom I respect and admire, and I’m thrilled to be a part of such an incredibly supportive group of successful women.
Twenty-five women were selected as finalists in the Pet Industry Woman of the Year Award competition, which was established in 2012. This year’s contest drew nominations from around the globe. Besides Elyse Horvath in the Solopreneur category, other winners and award categories included Dani McVety, DVM (Advocate), Alisha Navarro (Corporate), Lesley Crosby (Entrepreneur), and Jeni Halliday (Rising Star). Finalists and winners were chosen by an independent panel of business leaders from outside the pet space.
“I am humbled and deeply honored to win the Solopreneur ‘Pet Industry Woman of the Year’ for Natural Paws at the WIPIN Conference and Awards Show,” said Elyse Horvath. “The nominees and winners alike are all deeply passionate women whom I respect and admire, and I’m thrilled to be a part of such an incredibly supportive group of successful women.”
In her 12 years within the pet industry, Horvath has created a space of her own by offering natural, safe alternatives for the chemical and steroid treatments often prescribed for some of the most common reasons for unplanned veterinarian visits. She began offering these products in her local markets and online, eventually finding her place within independent retailers and veterinarian offices around the United States. “It’s been great to break through at veterinary practices,” states Horvath, “Pet parents are blown away when they can leave their veterinarian with a fix that is safe and effective, yet priced under $20.”
About Natural Paws
Founded by Elyse Horvath in 2005 to help her beloved cocker spaniel, Sweet Pea, Natural Paws’ mission is to use nature’s abundance to help dogs feel better by offering safe, natural, remedies keeping paws, skin, and ears healthy and clean.
Natural Paws’ product offerings include 3 organic solutions (original Sweet Pea’s TenderPaws, hypo-allergenic Sweet Pea’s GentlePaws, and extra-strengthening Sweet Pea’s ActivePaws) to quicly remedy irritated paw pads which have become inflamed or dry and cracked. Dogs often lick or chew their footpads when they are feeling allergic or dry, which can exasperate the problem and cause what can be easily mistaken for obsessive behavior. Natural Paws’ offerings absorb extremely quickly, so that dogs’ activity level doesn’t need to be limited while his paws are healing.
Natural Paws launched its 4th product, EARoma thEARapy, in 2014 as a remedy for Sweet Pea’s chronic ear infections. This innovative product is the first and only ear wash on the market making it possible to clean a dog’s ears without the uncomfortable, unpleasant, and potentially dangerous flooding of the inner ear canal. The spray innovation has been impressing veterinarians and pet parents like, and allows a less wasteful and much tidier way to do a previously unpleasant task.
Ditch the Itch entered Natural Paws’ lineup in the 4th quarter of 2015. After the loss of Sweet Pea (Horvath’s cocker spaniel) in the summer of 2014, Natural Paws had looked to its customer base to learn what issues their dogs were suffering with that had not been successfully and safely remedied. Ditch the Itch has helped dogs with allergies who had previously been taking over-the-counter anti-histamines as well as prescribed steroid treatments, to find their relief in from a natural product with no side effects. Learn more about Natural Paws at http://www.naturalpaws.net
About Women in the Pet Industry Network (WIPIN)
Established in 2010 and acquired in 2012 by Shawna Schuh, the current president and Chief Pet Wrangler, WIPIN is headquartered near Portland, OR and serves a worldwide membership base of women in the pet industry. WIPIN has grown dramatically under Schuh, and professionals are leaving the annual conference with new industry contacts and partnerships, strengthened relationships, heaps of ideas and action steps, and a feeling of great inspiration. Learn more about WIPIN at http://www.womeninthepetindustry.com/. Source :