Press Release (ePRNews.com) - RESEARCH TRIANGLE PARK, N.C. - Jul 17, 2019 - Netsertive, a distributed marketing technology company that enables brands to execute multi-channel, localized marketing at scale, today announced its new Advanced Data Matching capability. This new offering helps brand marketers increase the efficiency of their localized marketing campaigns by overlaying first-party CRM data onto their target audiences, improving targeting, optimization and full-circle analytics.
Most brand marketers know – and an eConsultancy survey confirms – that first-party data provides the best path to truly understanding customers and achieving stronger overall marketing performance. Netsertive’s customers were asking for this additional capability in its platform and Netsertive responded by building the capability and powering the CRM data onboarding through an integration partnership with identify platform provider LiveRamp.
This capability enables brand marketers to further improve digital marketing performance while also delivering a stronger end-customer experience. While carefully controlling for privacy and policy requirements, CRM data can be leveraged to enhance messaging relevance, suppress certain audiences, identify stronger target audiences and extend campaign reach. The first-party data could include data from behaviors, actions or interests of current customers on a brand website, subscription or social media profile data, surveys and other end-customer feedback.
“Brand marketers turn to Netsertive to scale marketing execution and drive more sales through their locations. This new Advanced Data Matching capability is the result of another industry partnership we’ve forged to drive our mission and improve their business performance,” added Balaji Ravindran, VP of Product at Netsertive. “It provides another level of personalization and measurement, and we’re excited to provide the deeper insights and targeting in a privacy-safe way.”
The Advanced Data Matching capability is now available to Netsertive and LiveRamp customers. Contact us to get started or to learn more today.
Netsertive is a Distributed Marketing Platform that enables brands to drive more sales at the local level. We deliver local business intelligence for revenue owners to better manage location specific campaign execution and improve digital campaign performance. Our AI-enabled Platform executes and optimizes localized marketing campaigns across search, social, video and display advertising. Today, over 1,500 Brands, Agencies and Media Companies use Netsertive’s award-winning technology, services, and support to change the way they drive sales at the local level.
Netsertive has been honored for seven consecutive years on the Inc. 5000 list as a Fastest Growing Company and has entered the Inc. Hall of Fame, a prestigious achievement that less than 2% of companies on the list ever earn. Funded in 2009, Netsertive is headquartered in Morrisville, North Carolina. For more information, visit www.netsertive.com.
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