New Business Brings School Spirit, and Fresh Looks to Baby Clothes.

Press Release ( - CHARLOTTE, Tenn. - Sep 26, 2017 - ​​New business brings school spirit, and fresh looks to baby clothes.

Davey Underwood, Owner and Designer of Mimis Favorite, sets out to change the cookie-cutter infant wear industry with customizable options and school colors. 

Mimis Favorite, a start up baby apparel company is launching its first official line of baby clothes, the Collegiate Collection. Mimis Favorite is a handmade business providing a unique twist on classic staples. 

I’m a grandma myself [hence the name Mimi]. I absolutely adore giving gifts that are both personal and unique. I want to give a gift that will be used, saved, and then passed onto another.

Davey Underwood, Owner/Designer

The Collegiate Collection will be launching in early October 2017. A truly unique brand, Mimis Favorite allows for a customizable ensemble giving customers the freedom to decide how detailed they’d like to make their pieces. 

1. Hair accessories – made of soft flannel fabric and gentle baby elastic to provide maximum comfort

2. Baby blankets – made of soft lightweight flannel for easy use and care

3. Burp cloths – curved shoulder shape/design to fit any shoulder (mom or dad!)

4. Bibs – both bibs and burp cloths have a soft flannel outer layer with a waterproof inner layer to prevent spills and drips from reaching baby

“Thank you so much for Erik’s surprise! It was perfect!”

-Verified Customer | Mimis Favorite 

Mimis Favorite behind the scenes:

Davey Underwood spins many plates. Owner, Designer, and Seamstress are just a few. Davey started her business venture two years ago with just a small batch of items to work with. After receiving such an amazing response to her handmade baby gifts she soon realized the potential her passion had for changing her life as well as the lives of moms and dads all over the nation. 

Davey has not only put together a unique blend of patterns, and colors, but what really sets her and her company apart is the detailed personalization, and quality materials used. All blankets, cloths, and bibs are made with a luxuriously soft flannel. To top it off, all bibs and burp cloths have an interior lining helping to prevent drips, spills, and stains.

Mimis Favorite is finally allowing sports and alumni fans everywhere to instill school spirit and pride at the earliest stages. Davey incorporates SEC college mascots and colors into her product line. 

Here are just a few team options from the Collegiate Collection: 

· Alabama Crimson Tide  

· Auburn Tigers

· LSU Tigers

· Georgia Bulldogs

· and more…

“I’m a grandma myself [hence the name Mimi]. I absolutely adore giving gifts that are both personal and unique. I want to give a gift that will be used, saved, and then passed onto another.”

Davey Underwood | Owner/Designer | Mimis Favorite

To learn more about Mimis Favorite and to follow Davey on her journey to entrepreneurial freedom visit While you’re there make sure to subscribe to her email list to receive an instant 25 percent off discount code, as well as upcoming sales and fresh featured looks. 

Join Davey on:

Notes to editors:

Media contact Davey Underwood for interviews, samples, or additional photos.

Mimis Favorite – “The Gift They Will Treasure” 

Source : Mimis Favorite

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CATEGORIES : Family Fashion Shopping


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