New complementary treatment for pain relief now available for pets

Press Release ( - HORSHAM, England - Jul 25, 2016 - It’s good news for pet owners and animals alike as Sussex based company Norstar Magnetics announce the release of their very own Pet Magnessage, which has been designed specifically to provide complementary and natural pain relief to pets of all shapes and sizes.

The Pet Magnessage is a pulsed electrical magnetic field therapy device (PEMF, also known as Magnetic Field Therapy) which releases magnetic pulses into the body and is believed to stimulate cellular repair. Magnetic therapy has been used for thousands of years and whilst its effectiveness remains controversial in mainstream medical circles, it is being increasingly used for the complementary, natural and non-invasive treatment of ligament, tissue and tendon injuries, arthritis, sore backs, sports injuries, pain and a number of other health issues.

PEMF is also being used by vets, owners and breeders of various animals for a wide range of applications. These include faster wound healing, slowing down joint wear and tear and as an anti-inflammatory and analgesic. By increasing cell metabolism, oxygenation and nutrient absorption, it is also used to influence growth disorders, and problems with the skin and coat, as well as strengthening the immune system and reducing allergies.

PEMF rose to fame in 2011, after it was used to help the infamous Labrador Vinnie, who was rescued by comedian David Walliams, as he swam the length of the Thames as part of his Sports Relief Challenge. Vinnie, who suffered from hip dysplasia at the time, was treated with a magnetic collar and bed as well as the Magnessage and his owner later reported that the treatment had been immensely beneficial.

Horse Journal did their own study on magnetic therapy use and quote on their website “Over the past 11 years, we’ve never had a horse with back pain that didn’t respond dramatically to PEMF. There are likely exceptions to this, such as a horse with an acute fracture, but in the horses we have treated we’ve had a positive response in a short time.”

The Pet Magnessage is the first device available specifically for mainstream pet owners and is the latest addition to Norstar’s range of other PEMF devices and treatments. It’s lightweight and portable.

Dr. Emad Tukmachi (Consultant in Alternative Medicine) said of PEMF,

“The magnetic device might be worth a trial, particularly if conventional pain relief methods have been tried and exhausted. In our practice we found that the pulsed Electrical Magnetic Device is most very useful for patients with musculoskeletal pain, such as long-term (chronic) back pain (…) or knee joint arthritis ( We also tried successfully this device for pain relief in other musculoskeletal disorders such as sports injuries ( Therefore, we are strongly recommended the pulsed Electrical Magnetic Device to use it alone or in conjunction with other natural (alternative) therapies such as acupuncture for all painful conditions.”

Norstar Magnetics stock a wide range of PEMF devices and their website includes articles about Magnetic Therapy and details of forthcoming educational events. The Pet Magnessage is now available via their website at

Source : Norstar Magnetics

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