Press Release (ePRNews.com) - LONDON - Nov 21, 2018 - A new report produced by the partnership of Amsterdam-based Tripolis and Holistic Email Marketing uncovers a surprising connection between email marketer satisfaction and the email platforms they use to deliver their messages to their customers.
“We are in the age of extreme personalisation,” said Bram Smits, Tripolis CEO. “Technologies such as artificial intelligence are quickly becoming available to create extreme-personalised marketing, which our customers want because it delivers a truly 1:1 experience. But surveys show more advanced personalisation in the UK and the Netherlands still makes up less than 40% of campaigns.
“We wanted to understand how email marketers were connecting with tools and apps to take advantage of the latest technology, such as AI, as well as discover their level of satisfaction with their technology providers.”
This study doesn’t aim to find the ‘right’ or ‘best’ platform for marketers to select. Each company has unique needs, including team size, budget, programme or audience complexity, data availability, knowledge and needs for training and troubleshooting ability. However, the results underline the need to proceed on a strategic basis – to evaluate technology needs and platforms according to how well they fit your company’s overall marketing strategy as well as strategies for all the channel you use.
The 28-page “Email Marketing Vendor Satisfaction Report” surveyed a global cross-section of marketers, nearly evenly divided between business and consumer marketers, on issues that measure their satisfaction with the tools they use to send email messages, how extensively they use the services included with their email platforms and whether they rely on strategy or technology to guide their business decisions.
4 top findings in the report
1. Medium to Enterprise ESPs scored highest on customer satisfaction, customer service response and receptiveness to customers’ requests for service modifications.
2. Although suite vendors scored highest on functionality, users expressed more dissatisfaction, especially about cost, platform complexity, service response, and flexibility. They also tended to use fewer than half of the suite’s features.
3. Email rendering tools and CRM apps are the most popular plug-ins for marketers. Marketers aren’t as likely to use toolsets that give them clear visibility into email performance, such as list hygiene and A/B testing.
4. Fewer than half of marketers have a definitive, written marketing strategy to guide business decisions, especially related to technology use.
How marketers can use the report
“This study doesn’t aim to find the ‘right’ or ‘best’ platform for marketers to select,” Holistic Email Marketing CEO/Founder Kath Pay said. “Each company has unique needs, including team size, budget, programme or audience complexity, data availability, knowledge and needs for training and troubleshooting ability.
“However, the results underline the need to proceed on a strategic basis – to evaluate technology needs and platforms according to how well they fit your company’s overall marketing strategy as well as strategies for all the channel you use.”
Get your own copy of the report: Visit the download link here
Attend the webinar on November 29: Register here
About Holistic Email Marketing
Holistic Email Marketing, an email marketing consultancy, takes the Holistic Approach to email marketing and puts the customer, their journey and the information they provide through their actions at the centre of its ethos. Enabling you to benefit from email marketing strategies and email marketing programmes that achieve the 1:1 personalisation your customers desire.
Unlike traditional multi-channel marketing that starts with the channel, the Holistic Approach starts with your customer and their journey to define the channel strategy. And through the art of persuasion, marketing automation and cross-channel learnings, we craft a journey that converts.
So, your customers meet their goals, and you meet yours.
For more information, visit www.holisticemailmarketing.com, phone +44 (0) 203 015 0747 or email email@example.com
TRIPOLIS is an Email and MarTech company enabling unique, personalized, relevant communication at high volume – XL scale. The company is headquartered in Amsterdam, the Netherlands, with business and implementation partners around the world and a dedicated software development centre in Vietnam.
TRIPOLIS provides its technology solutions to over 2,500 certified-users as part of an extended network of local and global marketing delivery partners. The company has built a solid base in areas such as ecommerce, travel, leisure, retail, automotive, banking, and insurance and financial services, among others.
For more information, visit www.tripolis.com, phone +31 (0) 20 747 0111 or email firstname.lastname@example.org.
Kath Pay, Founder/CEO, Holistic Email Marketing
Telephone:+44 (0) 203 015 0747
Holistic Email Marketing