New partnership opens door to gamified assessments with psychometric rigour

Press Release ( - CENTRAL LONDON, England - Jul 12, 2016 - Talent measurement and assessment specialist cut-e and psychometric games developer Arctic Shores have formed a new partnership to develop next-generation ‘gamified assessments’ which will help employers to attract and select job applicants.

Arctic Shores creates immersive mobile games, using neuroscience and applied psychology, covering topics such as innovation, resilience and general mental ability. Under the new partnership, cut-e will exclusively distribute these games globally, outside of the UK. The two companies will also work together to develop a new breed of gamified assessments for pre-application attraction and candidate selection.

David Barrett, Chief Operating Officer of cut-e, said: “Arctic Shores is a leading provider in the gamification arena and we’re delighted to distribute their games and to partner with them to develop the next generation of gamified assessments. These will offer an immersive, engaging and entertaining candidate experience but they’ll also provide rigorous psychometric insights about each applicant’s skills, abilities and their potential to perform in a role. As a result, employers will be able to differentiate their hiring process, raise brand awareness, engage their prospective talent and make fair and objective selection decisions. They’ll also benefit from job-relevant data, insights and predictive analytics that will help them make future talent decisions.”

Robert Newry, Managing Director and Co-Founder of Arctic Shores, added: “In today’s competitive job market, games-based assessments can help organisations to attract and identify the best candidates from all backgrounds. Through this partnership, cut-e will provide a global distribution channel for our existing psychometric games. We’ll also combine our gamification skills with their testing expertise to create new-style, distinctive assessments that will provide a fresh, enjoyable experience for candidates and which will help organisations to recruit the best people.”

cut-e and Arctic Shores will work together on custom client projects to develop next-generation gamified assessments that are grounded in scientifically-validated psychometric rigour and which provide meaningful, job-relevant insights about candidates. It is envisaged that these new assessments will work across international boundaries and that they’ll be optimised for any device (phones, tablets, desktops and laptops). They will also seamlessly integrate with Applicant Tracking Systems, candidate management applications and HR information systems.

Founded in 2002, cut-e (pronounced ‘cute’) provides ability, personality, motivation, values, creativity and integrity assessments in 70 countries and 40 languages, for apprentice, entry-level, graduate and experienced hire roles.

Established in 2013, Arctic Shores creates validated, mobile games-based psychometric assessments which require no previous gaming experience. These are used to attract and pre-screen applicants for the required ability and personality traits. The company’s academic advisory team includes Adrian Furnham, Professor of Psychology at University College London.

For further information, please call +44 (0)20 8133 3361 or visit

Source : cut-e
Business Info :

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