Press Release (ePRNews.com) - LISBON, Portugal - Jul 06, 2016 - The three essays address making an enterprise more empathic, the strategic challenge of information silos, and building trust and empathy in virtual teams. Each topic is covered in just 500 words to ensure a concise take on leveraging human ‘touch’ to complement information technology in any organization.
“Business people are beginning to realize that there is a trade-off when we over-commit to IT, and the cost is usually measured in lost empathy and trust,” Brown said. “With these whitepapers I hope that executives and other leaders will begin to think more about the ‘tech-touch’ trade-off and perhaps use the essays as conversation starters in their own organizations.”
Creating a ‘tech-touch’ balance that will engage and retain employees, customers, and other stakeholders in the digital era requires a mind-set rooted in a nuanced deployment of personal empathy. Building such empathy requires an investment of time and patience, especially in virtual environments where personal contact or communication skills may be lacking.
In addition to the whitepaper series, Brown will offer a set of questionnaires designed to assess the current ‘tech-touch’ situation in their enterprises. Customized to poll the opinions of employees, customers, and service providers, the questionnaires will be used to assess client needs and craft strategies to move organizations toward a more fruitful balance of IT and human ‘touch’.
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