NewsLifeMedia Selects SPRYLAB’s Purple DS Platform to Publish its Digital Magazines

Press Release ( - Berlin, Germany - Aug 23, 2017 - NewsLifeMedia, a division of Australia’s largest media company News Corp Australia, has appointed SPRYLAB technologies to publish their digital magazine content on Purple DS, its digital publishing initiative for their premium consumer titles. These include flagship brands such as Vogue Australia, Vogue Living, GQ Australia, and delicious. NewsLifeMedia publishes market leading magazines in Australia across key consumer categories of food, style and home.

NewsLifeMedia selected Purple DS based on its innovative features and its ability to produce interactive native mobile and tablet apps for iOS and android without the need for any technical coding. This approach allows both small and large editorial teams the ability to create aesthetically optimised content, with minimum impact on time and resource.

Purple DS, will deliver enhanced publishing workflows, from manually created pixel perfect through to semi-automated content delivery using SPRYLAB’s Templating Client. By using SPRYLAB’s Templating Client NewsLifeMedia will create mobile and tablet optimised interactive digital magazines of Vogue Australia, Vogue Living and GQ Australia.

All apps will be available for iOS and Android and include over 600 back editions migrated from their incumbent platform.

Commenting on the decision to engage SPRYLAB technologies, NewsLifeMedia’s Product Manager for Digital Editions, Danielle Stevenson, said:

“We are excited to work with SPRYLAB technologies in publishing our market leading magazines on their Purple DS platform. Their streamlined workflows will allow us to publish native apps for our customers mobile and tablets devices.“

Commenting on the engagement, York Walterscheid, Global Director Sales at SPRYLAB technologies, said: “Our team is thrilled to be partnering with NewsLifeMedia – a globally renowned and highly regarded publisher. We look forward to produce and publish all of their great digital titles on Purple DS and to have the chance to collaborate on new ways of efficient publishing and monetization.”


About SPRYLAB Technologies:

SPRYLAB was founded in 2007 by Stephan Heck and Benjamin Kolb and has since then enjoyed a healthy organic growth rate. The company now has more than 50 employees and SPRYLAB helps brands and marketers to create unique content, apps and services.

Our products and solutions encourage advanced ways of communication, improve customer retention, and facilitate the development of new markets.  This gives our customers a clear competitive edge in our digital age. SPRYLAB’s diverse customer base includes major publishers such as Axel Springer and Hurbert Burda, and customers operating within other industry sectors include Mercedes-Benz, High 5, The British Red Cross, Simpleshow and Weka, amongst others.


The Purple Publishing Suite first appeared in 2012 and was recently re-branded as Purple DS® – Purple Digital Stories. This comprehensive ePublishing solution consists of an array of products and services, and supports publishers and companies along the entire ePublishing process. Regardless of origin (InDesign, CMS, Print, …), anyone can use Purple DS to develop stimulating and interactive content in the form of native apps, web pages or social media feeds – all without writing a single line of code.


Joerdis Deutschmann
SPRYLAB Technologies
Keithstrasse 2-4
10787 Berlin, Germany
+49 0 30 23 62 58 95 0

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CATEGORIES : Media Industry
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