A.L.T. Legal Professionals Marketing Group is a full service business development firm. A.L.T. has over a decade of experience helping law firms nationwide and those who serve the legal industry grow their client base. The agency provides an integrated approach to business building that provides short-term results while at the same time, enhancing the firm's reputation and image, thereby setting the stage for long term growth as well.
Working with A.L.T. means having a one-stop, in-house marketing department capable of implementing any kind of marketing endeavor. It means having a “partner” with whom to bounce around business development ideas and tactics. And it means access to the experience and resources of one of the nation’s leading legal marketing firms.
A.L.T. Legal Professionals Marketing Group provides the following services:
*Consulting Services: The firm prides itself on the sophisticated process we go through to ensure that our law firm clients are properly positioned in the legal market place, allocating their marketing dollars wisely, and communicating to disparate audiences in the most effective manner possible. As such, our consulting services include: marketing plan development; firm positioning and branding; corporative positioning analysis; budget setting; marketing mix optimization.
*Marketing Services: A.L.T. Legal Professionals Marketing Group offers all of the services necessary for implementation of an integrated marketing program. All of these falls under the domain of what we call “Marketing” and include:
-Public Relations PR is used to enhance credibility and is designed to provide the maximum amount of exposure at the lowest out-of-pocket cost. The firm has extensive experience developing the kinds of PR programs that have garnered enormous (and free) local and national exposure for law firms. Included under the broad category of Public Relations are: press releases; pitch letters to the print and broadcast media – offering the firm’s expertise on critical topics; feature article writing and placement; media relations; press conferences; seminars; special events.
-Internet Services Today, the Internet has become one of the most important elements of any law firm’s marketing mix. Unlike many other marketing vehicles, the Internet provides the opportunity to reach target prospects when they are looking for you. Maximizing the Internet’s potential requires: development and maintenance of a web site (including copy and design); integration of the site into the firm’s overall marketing program; ongoing search engine submissions; optimization strategies; visitor tracking.
-Advertising The use of advertising as a marketing tool is a touchy subject for many law practices. The decision of whether or not to implement an advertising effort is a function of a number of variables including the area of law to be promoted, the state(s) in which the firm is located, budgetary constraints, as well as any ethical considerations the firm may have. Our creative services include: print/broadcast ad copywriting; print/broadcast ad design; production supervision; media planning & buying.
-Creative & Graphic Services A myriad of marketing tools fall under the spectrum of creative and graphic services. These include, but are not limited to: direct mail; brochures; annual reports; newsletters; videos; announcement cards; trade show booths/related materials, and posters. A.L.T will work with your firm to develop the kinds of creative materials which are both compelling as well as integrated with your firm’s marketing thrust and brand image.
-Research & Tracking Services A.L.T. assists its law firm clients by tracking and analyzing: sales and lead generation; direct mail programs; seminar leads and conversions; web site visitor tracking; other database management efforts.
-“Productizing” Legal Services Marketing a service business can be a challenge, because unlike tangible “products,” prospects have difficulty comparing competitive offerings, making assessments and determining a value. Often there is little difference between the services competitive firms provide, their fees or the general ways in which they go about their business.
Les Altenberg, President of A.L.T. Legal Professionals Marketing Group will present a free workshop, Legal Marketing: Winning the Game They Didn't Teach You in Law School on April 24, 2018 10:00 AM at the American Executive Centers located at 10000…