Inkspell announced the mCube Awards – Masters of Modern Marketing 2017 in a much awaited programme at the Shangri-La’s Eros Hotel, New Delhi on Friday – May 26. mCube Awards was an endeavour to acknowledge and reward the pioneering and impactful work being done in the marketing space by individuals, agencies, brands, and communities. mCube Awards was one of the most exhaustive and all-inclusive awards programme from the perspective of modern marketing methods. It was for the first time that marketing efforts were recognized at such a comprehensive level in India.
The individuals, agencies, corporates, and/or communities which were awarded at the ceremony are enlisted below: Media Specific Awards: 1. Best Marketing Campaign in Print-Mission 1000 Tonnes by Jagran 2. Best Marketing Campaign in Radio-Sapnon Ki Tasveerein by Canara HSBC OBC Life Insurance 3. Best OOH Marketing Campaign-Freshsales' Frustimonials Campaign by Freshdesk 4. Best Direct Marketing Campaign-Dell EMC CIO Club by CIO Association of India 5. Best Marketing Campaign through Events/BTL Channels-UTI Mastershare by UTI Mutual Fund 6. Best B-2-B Marketing Campaign-Gamification of Advertising Sales by Jagran 7. Best Low-Budget Marketing Campaign-The Sunday Brunch Campaign by Marriott 8. Best PR Campaign-Lung Cancer Awareness Campaign by Boehringer Ingelheim 9. Best Innovation in a Tech-enabled Marketing Campaign -HP Pavilion X360 – Head Over Heels by SapientRazorfish
Content Marketing Awards: 1. Best Content in a Direct Marketing Campaign-CFO Insights Magazine Campaign by Yes Bank 2. Best Content in a Digital Marketing Campaign-Sabse Tez Nateeje for Aajtak.in by India Today 3. Best Content in a Digital Marketing Campaign-More to Give Campaign by NDTV 4. Best Content in an ATL Marketing Campaign-Zidd karo Duniya Badlo by D.B. Corp. Ltd. 5. Best Content in a BTL Marketing Campaign-Let’s Hunt for Our Lost Lakes by Jagran 6. Most Engaging Content in an Integrated Campaign-Kent RO by AdLift
Sector Specific Awards: 1. Best Multi Channel Campaign by/for an Automobile Company-Tata Zest Record Run Campaign by Inextis 2. Best Multi Channel Campaign by/for an FMCG/CPG Company-Patanjali Kesh Kanti Jug Jug Jiyo Campaign by Vermillion 3. Best Multi Channel Campaign by/for a Real Estate Company-Kanakia Paris at BKC by NetBiz Systems. Pvt Ltd. 4. Best Multi Channel Campaign by/for a Healthcare Company-Portea Heal at Home Campaign by Portea Medical 5. Best Multi Channel Campaign by/for a Financial Services/Banking Company-ARQ Launch Campaign by Angel Broking 6. Best Multi Channel Campaign by/for a Media/Entertainment Company-62nd Filmfare Awards 2017 Campaign by Worldwide Media 7. Best Multi Channel Campaign for a Cause/NPO/NGO-Muskaan Initiative for Himalaya by Motivator World 8. Best Experiential Marketing Campaign in BFSI-Mutual Fund Day – by Reliance Mutual Funds
Digital Marketing Awards: 1. Best Digital Integrated Marketing-Digital Innovation – Croma by Infiniti Retail 2. Best Display Marketing in Digital-Crompton Greaves's Avancer E-Sense Campaign by Logicserve 3. Best Engagement through Digital Marketing-P.O.W. – Bandi Yuddh Ke by Star TV 4. Best Engagement through Mobile Marketing-Nissan's GT-R Car Campaign by mCanvas 5. Best Gamification Marketing-Nexa Baleno Buddy Pack by Gameloft 6. Best Innovation/Creativity in a Digital Campaign-HDFC Bank's 360 Video Campaign by WATConsult 7. Best Email Marketing Campaign-Fullerton India's Instant e-Approval Campaign by Logicserve 8. Best Innovation/Creativity in a Mobile Campaign-Zee Cine Awards Scratch Mobile Innovation by Zee 9. Best Marketing through a Website/Blog -Merck's Parents of Fertility Campaign by WATConsult 10. Best Marketing through an App-Mitra Campaign by KSRTC 11. Best Mobile Marketing – Overall -Godrej's Flaunt to Feed Campaign by WATConsult 12. Best performance-driven Digital Campaign-Recruiting CIOs through the Social Network by HCL 13. Best performance-driven Digital Campaign-Myntra Sneaker Club 14. Best performance-driven Mobile Campaign-UTI MF Mobile App Campaign by UTI Mutual Fund 15. Best Search Marketing Campaign-Only's Deminise the World Campaign by WAT Consult 16. Best Social Media Marketing Campaign-Dance+2 by Star TV 17. Best Video Marketing Campaign-The Watchable Ads for DBS by WAT Consult 18. Best Viral Marketing Campaign-Nayi Soch by Star TV 19. Best Engagement in Social Media Campaign-Aakash Institute by AdLift Special Awards: 1. Digital Marketer of the Year-Nikhil Rastogi (Citi Bank) 2. Digital Marketer of the Year-Archan Banerjee (Dabur India) 3. Marketing Influencer of the Year-Deepali Nair (IIFL Wealth Management) 4. Best Digital Entertainer-Ssumier Pasricha 5. Best Marketing Startup-Inextis Events 6. Marketing Agency of the Year-WATConsult
mCube Awards was an endeavour to acknowledge and reward the pioneering and impactful work being done in the marketing space by individuals, agencies, brands, and communities. mCube Awards was one of the most exhaustive and all-inclusive awards programme from the…