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For more than 20 years, ITSMA has led the way in defining, building, and inspiring B2B marketing excellence. With a dedicated focus on services and solutions for the connected economy, we provide our member community with insight, advice, and hands-on help to strengthen reputation, increase revenue, and deepen customer relationships.

ITSMA’s corporate members include business leaders such as Adobe, Capgemini, Cisco, Cognizant, Dell EMC, EY, Fujitsu, HPE, Infosys, KPMG, Microsoft, Optum, SAP, Tata Consultancy Services, Verizon, and Vodafone, among others.

Our membership and custom research, consulting, training, and events cover topics such as account-based marketing, brand and reputation, customer experience and success, executive engagement, and thought leadership. ITSMA has global headquarters Boston and senior leaders in London, Mumbai, and Tokyo. Learn more at

ITSMA Announces Finalists for Marketing Excellence Awards

ITSMA, the leadership community for B2B marketers in the connected economy, today announced the finalists in its 20th Annual Marketing Excellence Awards Program.The program honors the marketing programs, campaigns, and new initiatives that have demonstrated superior performance in the four…

2017 Marketing Excellence Awards – Call for Entries: Honoring the Best in B2B Services and Solutions Marketing

ITSMA, the leadership community for B2B services and solutions marketing in the connected economy, today launches the 2017 Marketing Excellence Awards program. The program honors standout performance in seven strategic and critical aspects of B2B marketing."The accelerating pace of change…


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