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Licensing Matters

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222 W Merchandise Mart Plaza, Suite 250
Chicago, Illinois - 60654 United States
Website: http://licensingmattersglobal.com
Licensing Matters

Licensing Matters (LM) is a global brand management and licensing agency founded by global licensing veterans. LM uses key consumer insights to design high performing consumer products/retail programs, globally. LM strengthens a brand by unlocking its equity and deepen the relationship with its most important partner, the consumer.  Our services include:

Out-bound/In-bound licensing services for licensor, brand, and manufacturing clients:

• Feasibility Study & Program Assessment
• Consumer Insight Evaluation
• Creative/Campaign Development
• Business Planning & Economic Modeling
• Retail Planning & Development
• Marketing Activation
• Gap Analysis
• Licensee Prospecting, Selection, & Bid Management
• Product Development
• Contract & Royalty Management
• Collection/Licensee Audits.
• Sourcing & SCM
• Quality Assurance & Quality Control
• Sourcing & Distribution Partnership Selection

Direct-to-Retail Programs:

LM is one of the few agencies that offers comprehensive retail management expertise. Our team has deep category experience in creating and implementing lucrative direct-to-retail and licensing programs, products ranging from food and beverage, fashion, sporting goods, and even precious metal jewelry.

Consulting Services:

Through responsive consultation with brand owners, retailers and manufacturers, we strategize how to use brand development and brand-extensions to optimize a brand’s evolution. LM brings decades of brand wisdom and campaign execution to its clients, having pragmatic, concrete knowledge of the field avoids gambling, plans for risk, and produces authentic products that generate significant profit.

Cordoba Music Group Appoints Licensing Matters as its World-Wide Licensing Agent for Guild Guitars

Cordoba Music Group Appoints Licensing Matters as its World-Wide Licensing Agent for Guild Guitars

Cordoba Music Group, owner of the iconic and world-renowned guitar brand, Guild Guitars, has tapped global licensing and brand management firm Licensing Matters Global as its new licensing agent.Licensing Matters, in conjunction with Maxx Marketing, will represent historic Guild Guitars,…

Maxx Marketing and Licensing Matters celebrate Jane Seymour's win for LIMA's Best Celebrity/Fashion Program of the Year Award

Maxx Marketing and Licensing Matters celebrate Jane Seymour's win for LIMA's Best Celebrity/Fashion Program of the Year Award

On May 23rd the International Licensing Industry Merchandisers' Association (LIMA) presented Licensing Matters (LM) and Jane Seymour with the 2017 International Licensing Award for best Celebrity/Fashion Program of the Year. LIMA is the leading trade organization for the global licensing…

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