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ReflecToes was created by Ben O’Brien who came up with the idea while cycling home with his family after dark in the very bike friendly city of Montreal in 2010. He was concerned for his family’s safety even with lights and realized how easy it was to spot reflectors on wheels or pedals of bikes because they were in motion and decided that he needed something around his ankles to stay visible.
Ben spent 5 years in product development at working on reflective trim items for apparel for large apparel companies like Nike or Adidas. He wanted to make a great performing sock that keeps you comfortable but also keeps you safe in low light. He used his knowledge as one of the world’s foremost experts in reflective heat transfer technology to create ReflecToes: the best night visibility sports safety product available.
If you would like more information about this topic, please contact Ben O'Brien at 801-787-5644 or email at

Introducing The Best Night Visibility Technical Sport Sock

Introducing The Best Night Visibility Technical Sport Sock

ReflecToes is a new sock launching on Kickstarter May 23, 2017. It has the best features of leading technical running and cycling socks with a large reflective area in the most important location for night visibility.The motion of your legs…


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