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Viant

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4 Park Plaza 1500
Irvine, CA 92614
Phone: 949.861.8888
Website: http://viantinc.com

Through its proprietary Viant Advertising Cloud™, Viant offers clients a comprehensive suite of advertising applications available on-demand, in the cloud. Founded in 1999, Viant owns and operates Vindico, Specific Media, Myspace and Xumo.

Viant's Adelphic Launches Inaugural National Programmatic Advertising Day, Hosts Programmatic Advertising Summit

​Adelphic®, a Viant subscription-based self-service platform for cross-channel programmatic advertising, today announced the launch of the first annual National Programmatic Advertising Day. This nationally registered day occurs each year on Nov. 7 and aims to recognize the tireless efforts and…

Viant Launches New QSR Solution

​​Viant, a Meredith Corporation people-based advertising technology company, today announced the launch of its new QSR solution. The new offering enables national and regional quick service restaurants (QSRs) to target valuable audiences, measure offline sales and optimize campaigns on the…

Adelphic Launches Innovative Subscription Pricing

Adelphic, Viant’s people-based, self-service platform for cross-channel programmatic advertising, today announced it will now offer a subscription-based pricing model for clients using its DSP. The new model can significantly reduce technology costs and offers an unprecedented level of transparency into…

Viant Launches All-New Business-to-Business Marketing Solution

Viant, a Meredith Corporation people-based advertising technology company, today announced the activation of a comprehensive suite of business-to-business (B2B) data segments through the Viant Advertising Cloud available for the first time. Through Viant’s new partnerships with Dun & Bradstreet, Transunion,…

Viant Launches Sales Tactic Optimization and Purchase Cycle Targeting for CPG Marketers

​Viant, a Meredith Corporation people-based advertising technology company, today announced the launch of an enhanced suite of capabilities for CPG marketers through its expanded partnership with IRI, a global leader in innovative solutions and services for consumer, retail and media…

Viant Launches Next Generation TV Solution

Viant, a Meredith Corporation people-based advertising technology company, today announced the launch of its next-generation Viant TV platform. The major advancements include improved addressable household reach and scale through expanded data partnerships; the addition of low latency TV retargeting capability;…

Viant and Factual Extend Partnership to Deliver People-Based Foot Traffic Attribution

​Viant, a Time Inc. people-based advertising technology company, today announced a major enhancement to their partnership with Factual, the leading location data provider and longtime Viant partner. Through a direct integration, Viant customers will have access to real-time foot traffic…

Viant's Adelphic Partners With DoubleVerify, Adding Pre-Bid Viewability and Brand Safety Targeting to Its Cross-Channel Platform

​​Adelphic, a self-service platform for cross-channel programmatic advertising, today announced the addition of pre-bid viewability and brand safety targeting to its platform from DoubleVerify, a leading independent provider of digital media quality solutions. The offering is available omni-channel across all…

Viant's Adelphic Launches Programmatic Digital Out-of-Home Ad Buying, Extending Cross-Channel Breadth and Capability

Adelphic, a Viant® people-based, self-service platform for cross-channel programmatic advertising, announced today the addition of digital out-of-home (DOOH) inventory to its platform. This all-new offering enables advertisers to access Adelphic’s digital out-of-home inventory via Rubicon Project’s Private Marketplace (PMP). Through partnerships…

Viant® and Urban Science® Expand Partnership to Unlock the Next Generation of Automotive Targeting, Measurement and Attribution

Viant®, a Time Inc. people-based advertising technology company, today announced an expanded partnership with Urban Science, a global automotive performance improvement consultant. For automotive marketers, this deeper collaboration solves the challenge of targeting consumers in-market while enabling them, for the first…

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