OfferCraft Continues Expansion Into Australia: Announces Two New Executives, Sees Dramatic Expansion of Revenue, and Is Exhibiting This Week at Australasian Gaming Expo in Sydney

Press Release ( - Las Vegas, NV - Aug 09, 2016 - ​​​​​OfferCraft, a privately held software company that makes marketing offers and employee incentives far more compelling, reported its growth in Australia has exceeded initial expectations. The company also announced it is bringing on two new seasoned executives — Anthony Burrows and Michael Grove — who will be serving as OfferCraft’s account directors in the country.

“We’ve been thrilled to see so much interest from Australian companies, and we’re dedicated to doing a great job here,” said Aron Ezra, CEO of the Las Vegas-based company. “We’re building a terrific Australian client list and a terrific local team, starting with Michael and Anthony.”

I was blown away by OfferCraft. This technology drives more revenue by making daily business transactions more fun. That’s a great win-win for both our clients and their customers.

Michael Grove, Sales Director, OfferCraft

OfferCraft’s award-winning software platform blends behavioral economics, artificial intelligence and gamification to create marketing offers and HR incentives that are far more fun to use. Making offers more fun makes them more memorable, more exciting and ultimately much more effective.

With close to 20 years of experience, Anthony Burrows is a trusted hospitality expert. Career highlights include spending 8 years in several roles within Odyssey Gaming, part of the eBet group, and as founder of the Be Bold Group, a chain of organic coffee cafés that today has locations across Brisbane and continues to expand.

“I looked at OfferCraft for my cafes, and I was so impressed when I saw it that I wanted to be part of the team,” Burrows said. “I’m excited to both serve our existing clients and introduce OfferCraft to countless new organizations across Australia.”

Michael Grove has been seen playing rugby and lawn bowls for top teams across Australia. Following his sports career, he went on to represent trusted brands across multiple industries, serving in key roles at companies such as Thrifty Car Rental, Bally Technologies, and Henselite, among others.

“I was blown away by OfferCraft,” said Grove. “This technology drives more revenue by making daily business transactions more fun. That’s a great win-win for both our clients and their customers.”

Over the last few months, several of OfferCraft’s clients around the world have publicly announced triple-digit improvements in revenue following their adoption of its software.

For more information on OfferCraft or to schedule a free demo, please visit or visit the company at the upcoming AGE show at the Sydney Exhibition Centre at Glebe Island.


OfferCraft is a Software-as-a-Service company that helps organizations craft better offers and incentives. Inspired by behavioral economics, OfferCraft’s unique gamification software makes traditional incentives far more fun and effective — motivating many more people to use them. The platform weaves together tools ranging from customizable games to next-generation rewards to sophisticated learning algorithms. Clients use it to invigorate marketing campaigns, training, employee engagement efforts, surveys and more, often doubling or tripling their participation rates. OfferCraft serves enterprise customers across multiple industries, including retail, hospitality, healthcare, transportation, entertainment, and energy. For more information or to request a demo, visit

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