Press Release (ePRNews.com) - NEW YORK - Sep 19, 2017 - Ogury, the mobile data platform that provides the most comprehensive view of mobile user behavior globally, and the only platform offering a true picture of what people are doing on their mobile devices, in-app and out, announced today that Ira Silberstein has joined the company as Chief Supply Officer.
Mr. Silberstein will be based in New York.
“I am thrilled to welcome an executive of Ira’s caliber to the Ogury team,” said Ogury USA CEO Thomas Pasquet. “Ira joins us with more than 20 years of sales, operations and business development experience. He has an impressive track record of onboarding new clients and managing all publisher relations. Ira has unique expertise working with publishers to both increase monetization and user engagement with editorial products and will be instrumental in our growth and development in the US going forward.”
Ira has unique expertise working with publishers to both increase monetization and user engagement with editorial products and will be instrumental in our growth and development in the U.S. going forward.
Mr. Silberstein commented, “I am excited to be joining the Ogury team. The App ecosystem is rapidly evolving from discovery to retention, re-engagement, and restarts. Ogury’s value proposition is unrivaled, as they offer unique and actionable insights about their users.”
Prior to joining Ogury, Mr. Silberstein most recently spent six years as Senior Vice President of Publishers and Client Services as well as Head of Brazil at Taboola. While at Taboola, he helped scale the business from 25 employees to over 700. A veteran in the internet space, Mr. Silberstein spent over 10 years at the NYTimes.com as Vice President of Product Development and Director of Business Development, starting in 2000. He also served as Director Business Development at theglobe.com and has worked in film production and distribution at New Line Cinema. Mr. Silberstein has an MBA from Columbia University and BS in Computer Science from Hofstra University.
Ogury is the mobile data platform that provides the most comprehensive view of mobile user behavior globally. It is the only data specialist offering omniscient mobile intelligence, a true and complete picture of the user journey on mobile devices – in-app and mobile web. Ogury collects raw data signals from mobile devices, after explicit user consent, and translates them into meaningful data with proprietary machine learning technology. Ogury has device level first-party behavioral data, apps installed, apps usage and browsing, which is unique in depth, recency and accuracy, and not available anywhere else. Its proprietary technology, integrated within thousands of apps, enables Ogury to build over 400 million mobile user profiles across more than 120 countries. By harnessing the power of this unique insight, it delivers unrivaled monetization, ad targeting, analytics, and CRM solutions for advertisers and publishers that greatly enhance the mobile consumer experience. Founded in 2014, Ogury has international offices in New York, Los Angeles, Chicago, Boston, Detroit, London, Paris, Milan, Rome, and Madrid, and works with all major media agencies, along with the world’s leading premium brands and publishers.
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