Press Release (ePRNews.com) - Tel Aviv, Israel - Nov 23, 2016 - Oktopost, the B2B social media management platform, today announced it has revolutionized the connection between social media and Marketo, the leading marketing automation platform, for better lead nurturing and scoring.
With the transition of marketing to a technology driven industry, the influx of tools being used has created complex and siloed environments. This is causing marketers to have trouble closing the loop on lead journeys.
With the revolutionary integration, we are able to not only segment leads based on social interests, but trigger smarter programs using the Marketo RTP for first-time website visitors as well.
Rafi Kretchmer, VP Marketing at Panaya, an Infosys Company
Siloed data is responsible for much of the incorrect measurement of social media ROI, since marketers are unable to see where their social leads are coming from. Existing analytics and social media tools are unable to share data between programs and platforms, preventing marketers from seeing a full lead journey from social click to conversion.
With its revolutionary Marketo integration, Oktopost seeks to free the flow of data between marketing technologies. Oktopost has developed Custom Social Activities to improve the flow of data between social media and marketing automation. Marketo users can create better programs that use social signals and actions to improve lead scoring and nurturing capabilities.
According to Rafi Kretchmer, VP Marketing at Panaya, an Infosys Company, “With the revolutionary integration, we are able to not only segment leads based on social interests, but trigger smarter programs using the Marketo RTP for first-time website visitors as well.”
To learn more about Oktopost’s marketing automation integrations, and see how enterprises and B2B marketers can leverage the technology for a connected marketing cloud we invite you to schedule a personal demonstration.
Oktopost is the first solution to establish the ROI of social media for B2B companies, bridging the gap between social media and lead generation. Oktopost customers use the platform for distributing large-scale content marketing campaigns through social media and effectively measuring its business value.
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