Omadi Names Nathan Mortensen as Chief Executive Officer

Omadi Names Nathan Mortensen as Chief Executive Officer

Press Release ( - LEHI, Utah - Feb 14, 2020 - Omadi, Inc. recently announced that the Company’s Board of Directors has appointed Nathan Mortensen as Chief Executive Officer. He will assume day-to-day leadership of the company, beginning immediately. 

“We are delighted that Nathan will be leading Omadi as we focus on becoming a major force in managing and delivering world-class tow service through our software platform,” said Scott Petersen, Omadi’s Founder and Chairman of the Board. “His impact at Omadi in the last year and in previous roles makes him the ideal person to take Omadi to new heights. The entire board has great confidence he is the right leader to take Omadi into the future.” 

Nathan has been involved with Omadi since 2015 and joined the company full-time last year as the Chief Operating Officer. During the past year, he has led Omadi to record high revenue and was responsible for overseeing internal operations, customer support, and marketing functions.

“I am excited about the future of Omadi. We have a talented team and a solid foundation in the market,” said Nathan. “There are many needs in the industry that can be solved with technology, and that is what motivates Omadi to be better each day. We are in a position to enable our customers to prosper as we strive to introduce new product updates that assist tow companies and our partners to request, manage, and deliver world-class tow service.”

Nathan earned an undergraduate degree in finance from Arizona State University. His professional background includes operation and finance roles at ON Semiconductor, The Boeing Company, First Solar, and Celanese. He then went on to complete a Masters of Business Administration from Brigham Young University focused on strategy and entrepreneurship. Most recently, Nathan was Principal at Cobre Capital overseeing deal sourcing, due diligence, fund governance, and the day-to-day operations for the venture capital firm’s 21 portfolio companies.

About Omadi

Omadi is on a mission to connect the industry with technology to request, manage, and deliver world-class tow service. This mission is backed by our vision to optimize towing, thereby elevating the quality of life for everyone in the industry. Omadi is accelerating towards its mission and vision by building products that allow clients to develop intelligent routes, dispatch events, receive real-time updates, and use a mobile app for in-field employees. These tools are backed by a powerful reporting analytics engine to help clients make business-driven decisions.

To learn more about Omadi, visit

Media Contact: Gaby Porras

Phone: 801.800.8537


Source : Omadi

CATEGORIES : Automotive


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