Press Release (ePRNews.com) - SANTA BARBARA, Calif. - Jan 09, 2020 - Oniracom – marketing and technology partner of Sony, Disney, Universal, Warner, Sonos, Deckers, and a host of startups and nonprofits – is proud to announce initial results of its partnership in BYOBottle – an initiative led by multi-platinum recording artist Jack Johnson to significantly reduce plastic pollution in the music industry.
The collaborativeBYOBottle Campaign encourages artists to travel with reusable water bottles and include green rider language. Venues, festivals, and promoters commit to providing water refill stations for artists and fans. The campaign is modeled after Green Music Australia’s BYOBottle, which helped Caloundra Music Festival eliminate 60,000 plastic bottles annually with refill stations.
After an Earth Day kickoff, the BYOBottle Campaign signed on over 200 artists – including Maroon 5, P!nk, Wilco, Ben Harper, Empire of the Sun, SWMRS, Flume, CHVRCHES and The Lumineers – as well as 30 venues and festivals; 50 non-profit and business partners; and 800 fans, creating a social media reach of nearly five million.
Oniracom is a web, social, and technology partner on the project, amplifying theBYOBottle commitment to artists and venues globally.
“Our friends at Oniracom supported our planning team with a successful global launch of the BYOBottle campaign,” stated Jack Johnson. “From the creation of a new website to our ongoing reach on social media, their knowledge helped us leverage technology to reach a huge audience around the world and to engage people to take action for the environment.”
“BYOBottle is another example of the Johnson’s mission, which we take to heart in all of our work: an individual action, multiplied by millions, creates global change,” commented Jacob Tell, Oniracom CEO and Creative Lead. “We’re excited to see how our latest Actionable Intelligence™ work can further amplify the impact of sustainability and social-good programs like these by leveraging big data and leading-edge market research.”
Lead organizations that launched the BYOBottle campaign include theJack Johnson team, Green Music Australia, REVERB, EFFECT Partners, Plastic Pollution Coalition, Live Nation, AEG, C3 Presents, Partisan Arts, Fresh & Clean, and Synergy Global Entertainment.
About Oniracom: Oniracom creates innovative marketing solutions backed by a proprietary big-data analysis system – Actionable Intelligence™ – that allows for informed decision making, effective strategy, and clear plans to accelerate growth. Learn more at Oniracom.com.
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