Palate Club Helps Wine Lovers Overcome the COVID Crisis by Launching Personalized Wine Shipping Nationally

Press Release ( - SAN FRANCISCO - Apr 29, 2020 - San Francisco-based wine club startup Palate Club announces nationwide shipping today to ensure safe home deliveries during the COVID-19 pandemic. The move was made after finalizing a partnership with the logistics company Studio Beverage Group, which already handles compliances and shipping for other wine companies, such as Vivino.

Palate Club is an online wine retailer that uses advanced data science technology to match customers with the top 15% of wines from around the world that match their taste. Since its May 2018 launch, the service has only been available for customers in California. This was important timing, according to French founder & CEO Nicolas Mendiharat. “More people are stuck at home from COVID-19 shutdowns and want to connect through wine. For us, wine is about humanity and savoring life,” he expresses. “Now more than ever, this message is what drives us.”

In line with similar personalization trends, as seen with companies like Netflix, the company focuses on providing a personalized wine experience through recommendations of international wines and custom subscription boxes.

Mendiharat achieved this vision with the following tactics:

  • Customers get a personalized taste profile through taking a short quiz or by blind tasting four wines from a starter wine box.

  • Members refine their profile by rating the wines in their shipments

  • Wine experts travel the world and select the top 5% of bottles for value-quality ratio

  • A team of sommeliers reviews each wine in the selection to identify its characteristics

  • Customers receive unique wine recommendations to either browse the collection or receive a flexible wine subscription

Now the majority of American wine lovers can tap into the experience of a unique and personalized wine selection shipped straight to their door.


About Palate Club

Palate Club is a California-based online wine retailer that uses technology and wine expert insight to personalize a global artisan wine selection to your wine taste. Founded in 2017 by CEO Nicolas Mendiharat, the mission of the company is to cast out wine-snobbery and “BS wine marketing gimmicks” in order to empower people to savor life and enjoy the wines they love. The team of around 30 data scientists and sommeliers is primarily based between France and San Francisco.

Media Contact

Aubrey Terrazas

Source : Palate Club
Business Info :
Palate Club



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