Press Release (ePRNews.com) - ELIZABETH, N.J. - May 17, 2018 - There is so much hype out there for franchised new car dealerships that sometimes the biggest opportunities are missed for everyone else. This is not the case for Preferred Auto Sales in Elizabeth, NJ. The dealership has recently been upgraded and relocated into a brand new state of the art facility. Preferred Auto Sales has taken their game to the next level by hiring the very talented and hard working Lorenzo Miceli as the General Sales Manager for the operation. “I am proud to be here and be a part of the growth of Preferred Auto Sales,” said Lorenzo. He added “I joined this company before this building was put up and we got to experience growing pains by operating in a tighter and smaller space”.
Preferred Auto Sales houses about 100 vehicles in stock and is in the process of acquiring even more. The dealership is currently selling around 50 units per month with a solid staff. Senior sales consultant Caleb Concepcion has been at the dealership for a few years and said that he is excited about the new facility and the ability to offer customers more choices as inventory levels increase. Caleb is very active on his own social media and has been using the tools to drive more business for him and the dealership. His ads can be seen on the dealership’s social media.
For the month of May Preferred Auto Sales has taken a new approach to start utilizing resources like graphics, video and social media to promote current events. The dealership has done advertising to promote Cinco De Mayo, Mother’s Day and Memorial Day. These ads will spotlight a staff member from the dealership so that customers know whom they are talking to when calling in to the dealership to talk about the offers.
A recent campaign from Lorenzo Miceli mentioned that Preferred Auto Sales has over twenty lenders choose from with interest rates as low as 2.99%. This means that the dealership has acquired partnerships in order to better serve customers. These are unheard of opportunities when looking at independent pre-owned vehicle dealerships. People are happily buying their vehicles at the dealership as seen on some of the social media posts.
In speaking with Paul Santos, the owner of Preferred Auto Sales it is evident that he is a very hands-on owner that has spent many years learning his craft and understanding what customers want. He said, “The staff in my dealership is like a family because they work together with one common goal which is to serve the customer and sell as many vehicles as we can”. He added “getting this new facility has been a dream come true because now my possibilities here are endless”.
Preferred Auto Sales is located at 655 Pennsylvania Ave in Elizabeth, NJ. The website for the dealership is http://www.preferredauto1.com/. The hours are 9-9 during week and 9-7 during the weekend.
Preferred Auto Sales