Pringles partners with Essel for its upcoming promotional campaign

Press Release ( - MUMBAI, India - Oct 06, 2016 - Essel Marketing & Promotions Pvt. Ltd. has bagged one of the most coveted projects of the year to build a promotional product for the leading chips brand – Pringles. As per the requisites of the contract, Essel will be designing an innovative on-pack promotional product that would add value to its can packaging.

Essel, a full-service global aggregator that offers promotional solutions to a diverse range of brands, has been Kellogg’s Company’s promotional partner since four years and has been catering to its Asia-Pac requirements. Now when the latter is planning to launch a promotional campaign for its recently acquired brand – Pringles (Kellogg’s had acquired Pringles from P&G in 2014), Essel definitely had an edge considering its past record for result-oriented solutions, superior quality and timely delivery. What’s more! This campaign would be launched across multiple countries – South Africa, Philippines, Singapore, Indonesia, Japan, Taiwan, Australia/NZ, Malaysia, Thailand, Vietnam and Korea.

“This latest association with Kellogg’s is going to make our partnership stronger,” says an elated Rohit Lamba, CEO, Essel Marketing & Promotions Pvt. Ltd.

Source : Essel Marketing & Promotions Pvt. Ltd.

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